Tihana Todic, founder and chief designer of Treehana, created the label in 2016, inspired by her childhood experiences and a personal need for clothes that fit her tall stature. Treehana celebrates the diversity of female bodies by offering tailored, personalized clothing that adapts to individual lifestyles and personalities, emphasizing comfort and confidence. The brand is known for minimalist, timeless designs that transcend seasonal trends and prioritize longevity in both physical and emotional value. Sustainability underpins Treehana's philosophy, with zero waste production, made-to-order garments, and the use of natural fabrics to reduce environmental impact. With no seasonal collections, Treehana focuses on slow fashion that endures aesthetically and functionally, encouraging consumers to buy less and choose carefully as a step toward a meaningful lifestyle.