SGMH WAS FOUNDED IN 2021 BY THE BERLIN DESIGNER KIMBERLY KLEINECKE AND THE TATTOO ARTIST FARIBA LENZEN SHORTLY AFTER COMPLETING THEIR B.A. STUDIES AT ESMOD BERLIN AND THE ACADEMY OF FASHION AND DESIGN (AMD). COMBINING KIMBERLY´S GAINED FASHION EXPERIENCES AT BRANDS LIKE VIKTOR & ROLF AND FARIBA´S PARTICIPATION AT EXHIBITIONS AS WELL AS COOPERATION´S WITH BRANDS LIKE PORSCHE (SCOPES). THE DUO COMPLEMENTS EACH OTHER EXCELLENTLY IN THE DEVELOPMENT OF UNIQUE AND HANDMADE ARTWORKS TO WEAR.

When the world turns into itself and we lived from tracksuits and pajamas without any valid reason to go out, fashion became an emotional antidote to ignite our imagination through memories of our youth and heroic fantasies: these prints are the texture of a better planet..or the visual distortions caused by an acid trip; the vinyl might be the second skin of a superhero or the first layer of skin that protects us from the corrosive exterior or even someone’s low frequencies.

NEW BRAND ON STUDIO183.CO AND AT STUDIO183 BIKINI BERLIN AS OF 1ST OF MAY

REAMEREI

REAMEREI is an Italian clothing brand inspired by unfulfilled childhood dreams that were lost in disillusionment, but have powerfully resurfaced.

Yun Qu is the founder and creative director of Videmus Omnia. She has a different approach to fashion. Yun studied classical piano since she was five years old. She also studied guitar, drums and music composition before she decided to chase her dream as a fashion designer. She founded a rock band with her friends in high school and sang metal music for two years, this experience had influenced her in design. Yun was born in China, she spends lots of time traveling to different countries. She also lived in Italy for two years before she moved to New York. Because of her experience and background, she gradually developed a unique and unconventional style. She was not satisfied with the current fashion industry in New York which majority of the companies are trend-oriented as well as lack of variety, innovation, and creativity. She decided to start her own brand right after she graduated from college. Instead of being inspired by certain objects or concepts, she always starts her creative process by listening to different music and inspired by the feelings and sounds of the music.