Official Rebrand OR?!
Official Rebrand (OR?!) revives discarded clothing, breathing new life into what was once considered waste. Through painting, drawing and other alterations, non-binary American artist MI Leggett's “rebranding” process proposes a sustainable alternative to the competitive consumption encouraged by the fashion industry. OR?!’s transformative process also nods to the fluidity of identity, dissociating garments from gendered categories and reintroducing them without arbitrary social constraints.