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MEET THE DESIGNER VIS A VISCould you please introduce yourself...

August 12 2017


MEET THE DESIGNER VIS A VIS


Could you please introduce yourself and your brand?

VIS A VIS is a street wear label based in Vienna. The label was founded by 22 year old Andrea Kerber in April 2016. VIS A VIS represents the interaction between noble an urban clothing. The apparent contrasts blend together perfectly and create a signature look. Another feature of the brand is the cozy and simple cuts, which ensure wearability and comfort. The label focuses on quality, craftsmanship and timeless design.

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Where do you find inspiration for your collections?

VIS A VIS draws its inspiration from music, different fabrics, people and icons. The diversitiy in Vienna concerning different cultures and people affect VIS A VIS. During drinking coffee and listening music, I watch people passing by. But also some special fabrics are able to trigger a new idea.

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Your collections are modern and feminine, perfectly encapsulate the character of the contemporary woman. What is the ideal woman you design for like? Do you have a muse?

The ideal woman I design for is a self-confident and strong. The idea behind VIS A VIS is to dress women who want to look fashionable and find comfort important at the same time.

My muse is definitely Caroline de Maigret.

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You created a jewelry collection with jewelry brand Nadine Now, which we also have in store, and also asked a few questions from the designer, Nadine on this blog. Could you please tell a bit more about how the collaboration came into life?

Two years ago Nadine and I met up in Vienna searching for a flat. We stayed in contact and when we launched our labels and became self-emplyed, we decided to create a collaboration.

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What exciting plans do you have for the year ahead?

In September I am part of the Vienna Fashion Week, so for now I have to prepare all the looks for the Show.


Instagram: www.instagram.com/vis_a_vis_official

Facebook: www.facebook.com/Visavis

Website: www.fashionvisavis.com