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MEET THE DESIGNER ASMITA MARWAPlease introduce yourself and your...

July 18 2017


MEET THE DESIGNER ASMITA MARWA

Please introduce yourself and your brand! 

We at Asmita Design have always believed in timeless fashion and we keep evolving a concept over a few seasons. Recycling, upcycling and sustainable fashion is what we at Asmita Design believe is the future and have established ourselves as a brand that has given resort wear a whole new dimension, keeping sustainability, and eco-friendly design at the heart and soul of the label.

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Our clothes are for the free-spirited world traveller, who is bohemian at heart, dreaming of a world without boundaries. There is nothing more beautiful than a woman being unapologetically herself, comfortable in her perfect imperfection - that is the true essence of beauty.

This Zen label celebrates wanderlust and the eternal traveller, bringing together various cultures and heritage art forms to tell a story, season after season.

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The designer, Asmita Marwa believes in taking the less-travelled road, and her collections reflect the same ideology as she fuses traditional and global aesthetics through her avant-garde sensibilities, her forte being resort wear.

She has been a part of Lakme Fashion Week since 2008 and Fashion Week in Goa since 2011, and has now been invited to show her ‘Zero Waste’ collection at the recently concluded Global Sustainable Fashion Week, Budapest, Hungary. A bundle of talent, Vogue has featured her as a ‘Promising Talent To Watch Out For’. Since then she has been re-inventing Fashion and Style every season like a breath of fresh air.

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What is the most important consideration when designing a new collection?

I work towards a synergy of aesthetics, a certain flow which is seamless yet innovative - drawing inspiration from my rich culture and heritage, but the design language remains global!

We make a lot of separates, which can be added to any wardrobe and give it a distinctive appeal. My design mantra is timeless fashion, which crosses borders and boundaries. There is a certain spiritual energy, which comes through as every garment is handmade with great care.

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What or who inspires you the most? Do you have a muse?

I’m an avid traveller and love exploring new places and cultures. It has been my main source of inspiration.

My muse, Maya is a product of my imagination but I know she exists in every modern Woman. Maya, the free spirited world traveller bohemian at heart, dreams of a world without boundaries.

She is independent and spirited enough to wear a drape with the same sanguine ease as a pair of samurai pants or shorts. She is eclectic. She is bohemian, and her wardrobe is a perfect example of diversity - mixed and matched in quirky abandon.

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You employ sustainable practices. How do you incorporate environmental consciousness into the production process?

As we have mentioned, we at Asmita Design have always believed in timeless fashion and are evolving a concept over a few seasons. Asmita Marwa is a sustainable fashion label creating and manufacturing garments in-house, using ethical norms and practices. We believe in ‘Cradle-to-Cradle’ design, or re-generative design, which is holistic. We create systems that are not only efficient but also essentially waste-free.

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Could you tell us a bit more of what sustainability means to you?

Sustainability is an ideology, a state of mind, and a concept close to my heart as a designer and a creative person. It is the crux and essence of my label and brand. Sustainability is about slow-fashion, time-less fashion, it’s about evolving a concept, re-inventing and re-interpreting it over a few seasons. Sustainable fashion does not believe in churning out collection after collection making the consumers feel that they are outdated because they don’t have the latest pieces. It is about adding separates to continue the evolution of a concept or design language.

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What exciting plans do you have for the year ahead?

We will be taking part in Fashion Week in Delhi and Mumbai the coming season, and will also take our brand to various other cities in India. We are looking forward to retailing in Europe and are working towards it.


Website: www.asmitadesign.com

Facebook: https://www.facebook.com/marwa.asmita/

Instagram: https://www.instagram.com/asmitamarwa/

MEET THE DESIGNER OIL BY OLIVEPlease introduce yourself and your...

June 20 2017


MEET THE DESIGNER OIL BY OLIVE


Please introduce yourself and your brand! 

I’m Olive - from OIL by Olive. I was raised in NY, but have been residing in Berlin for the last 3 years. I just released my third collection, which explores the freedom of expression - where style is no longer defined by gender, class or sexuality - and we have the total ability to define ourselves.

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What is the most important consideration when designing a new collection?

Comfort - not only in the pieces themselves, but for the wearer, to be comfortable in their own skin. I want my clothes to make someone feel great about themselves, to help them feel confident and beautiful, sexy and powerful.

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What or who inspires you the most?

I draw influence from the world I see around me, in which no one can be defined by a single term. My collection represents a specific point, where him and her, gay and straight, trash and elegance all meet and can be confused for one another.

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Do your clothes also convey a political message about society? How important is it for you to offer an alternative regarding gender norms?

We live in a world that often tries to label us and pressure us into acting one way or another. We’re asked to choose our identity based on limited options.

At OIL by Olive we reject labeling. My aim is to provide an alternative, to let people stand out and stand above, to be their true selves.

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How does Berlin influence your aesthetics?

I think I still retain a lot of my aesthetic from my time in New York. But being in Berlin has greatly opened my mind to the many different forms of self. I’ve met so many intriguing characters in Berlin - who feel free experimenting with their identities in this open and accepting environment. I’ve realized just how limiting popular culture is, which is why I want to offer an alternative for those who crave the ability to express themselves freely.

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Can you tell us about any exciting plans for the year ahead?

At the moment, OIL by Olive is dedicated to sustainability - everything is hand-made and produced locally in Berlin. By doing so we reduce waste and avoid unethical production processes. As we grow and evolve, I’d love to dedicate more to environmentally-conscious practices, such as using only surplus materials and renewable energy. Because without the future of the planet, there is no future for OIL by Olive.  


website: http://oilbyolive.com/

instagram: @oilbyolive

facebook: https://www.facebook.com/oilbyolive/

MEET THE DESIGNER ELIZABETH LEFLARPlease introduce yourself and...

June 17 2017


MEET THE DESIGNER ELIZABETH LEFLAR


Please introduce yourself and your brand!

I am a native of the Pacific Northwest, currently based here in Berlin. Raised by two artists, I always knew that I was meant to make things, but for many years, could never quite figure out exactly what. Jewelry design is something I sort of stumbled into but it left me completely enchanted.

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My label comes out of that enchantment. It’s born out of curiosity and guided by an instinctual design aesthetic. The precise inspiration behind the line is mysterious to me and takes many forms, but in the end, I think the greatest inspiration goes back to that idea of transformation - from the physical transformation of the materials, to that feeling when you put on a piece of jewelry, the stories it may carry with it, and the sense of empowerment all that can make you feel.

What is the most important consideration when designing a new collection?

“Would I love to wear this?” So much design - fashion or otherwise - has turned to mass appeal, but I was raised to trust my eye and my creative instincts, so if I’m not personally excited to wear a piece myself, then it has no place in my collection.

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In your most recent collection, the Tidal collection you use organic shapes and natural materials, like pearl, sterling silver, and brass. How does nature inspire you in your designs?

Growing up in the Pacific Northwest, my family spent a lot of time outdoors and on the Oregon Coast, so I’ve always felt a really strong connection to that area.

For this reason, the Tidal Collection is probably the closest to home for me, drawing its inspiration from there. Dancing down the windswept beaches, climbing the rocks and peering into tidal pools - there’s so much rough and rugged beauty. As a child, I always had sand in my shoes and a beach agate in my pocket. I loved the idea that this all could be reinterpreted and incorporated into something to wear, still to treasure.

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You employ ethical practices in the production process. Could you please explain about it a bit?

Again, my entire childhood had a backdrop of forest and ocean, so this is something important to me. In an effort to reduce my ecological footprint, I use recycled metals whenever I can, sustainably sourced pearls, and I work with local suppliers at every opportunity.

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Can you tell us about any exciting plans for the year ahead?

I’m currently finishing the prototypes for my upcoming collection, which will play with light, some bolder shapes, and finally introduce a little color! This time inspired by our beautiful planet’s transformative nature, it plays with organic versus geometric form. It will definitely be something new for the line and I can’t wait to share it with Studio183 soon!


website: www.elizabethleflar.com

instagram: www.instagram.com/elizabethleflar

facebook: www.facebook.com/elizabethleflardesign

twitter: www.twitter.com/elizabethleflar

MEET THE DESIGNER BIJOUX INDISCRETSPlease introduce yourself and...

June 13 2017


MEET THE DESIGNER BIJOUX INDISCRETS

Please introduce yourself and your brand!

I am Elsa Viegas, the designer and co-founder of Bijoux Indiscrets.

Bijoux Indiscrets is a trailblazing company in the market of erotic chic products. From the time it was founded in 2006, in Barcelona, the brand has achieved position as a European and worldwide referent in the sector; and it’s currently present in over 40 countries all over the world.

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What is the most important consideration when designing a new collection?

From our products, to events, to side-projects, our whole brand is centred around celebrating women and female sexuality. Throughout history, female pleasure has been treated almost as if it doesn’t exist. Women have been denied the right to feel pleasure on our own terms, yet our bodies are designed for it. We want to reclaim our power!

Being a designer and a woman in a woman-founded company gives me a very feminine approach to the development of new collections, and when I design new pieces I’m not only doing it as a designer but also as a critic and user.

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Your collections convey a sensual feel, seduction, and exude confidence. Who is your muse and ideal woman you design for?

I guess there’s nothing more powerful than a sexy woman, because it is not about how you look but how you feel. Self confidence. Sense of humor. Elegance. Intelligence.

There are so many women I look up to and all for different reasons: Monica Bellucci, Emma Watson, Madonna, Serena Williams…

I love powerful women.

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What dreams and fantasies would you like to fulfil?

I would love to have our products featured on the cover of Vogue, worn by one of these powerful women!

I would also like to see a day when women and men, irrespective of gender, are treated as equals, in all aspects of life (career opportunities, education, wages, sexuality, etc…).

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Can you tell us about any exciting plans for the year ahead?

I love what I do. I love being a designer. And right now my plans are to keep designing accessories full of sensuality that empower women and break established prejudices and taboos, questioning social roles and rules!

website: http://www.bijouxindiscrets.com/en/

facebook: https://www.facebook.com/bijouxindiscrets

instagram: https://www.instagram.com/bijoux_indiscrets/

twitter: https://twitter.com/Bijouxindiscret