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MEET THE COMPANY - FREIMEISTERKOLLEKTIV The Freimeisterkollektiv...

January 12 2018


                      MEET THE COMPANY - FREIMEISTERKOLLEKTIV 


The Freimeisterkollektiv is a merger of individualists – a joining of independent distillers and leading bartenders. This friendly crew relies on the tradition of small, artisanal distilleries as well as on the experience of bartenders and experts in their respective fields. Their products are available at fair prices to both consumers and the industry without any of the traditional markups.

Many thanks to Freimeisterkollektiv for hosting the bar and sponsoring our event in collaboration with Kaltblut Magazine and Form Of Interest on Monday 15.01.18! 


1. One word to describe Berlin?
- Berlin

2. Day or Night?
- Night and day and night and sometimes the next morning

3. Mountain or ocean?
- Of course mountains (Kreuzberg, Schoeneberg, Prenzlauer Berg, Lichtenberg)

4. Music or silence?
- Noise

5. Vodka or Whisky?
- Quinoa Vodka with Rye Whiskey

6. Could you explain to us how started FreimeisterKollektiv?
- All of a sudden such a serious question… we wanted to hack economy and drink the best craft spits at the same time.

7. Your 3 key values?
- Humanism, Hedonism, Hangovers.
8. One word to describe the Freimeister crew?
- Devoted
9. Your favorite cocktail?
- Any that are mixed with our products.

10. 3 Bars to go in Berlin?
- Velvet, Becketts Kopf, Cafe Kotti
11. A quick joke for us?
- I couldn’t think of one so i googled best bar keeper jokes
12. Your objectives for 2018?
- Live long and prosper


www.freimeisterkollektiv.de

www.facebook.com/Freimeisterkollektiv

www.Instagram.com/Freimeisterkollektiv

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December 07 2017

MEET THE DESIGNER ARTEMISHIANPlease introduce yourself and your...

August 26 2017


MEET THE DESIGNER ARTEMISHIAN


Please introduce yourself and your brand!

My name is Ahmet Sarimehmet. I’m the founder and designer of the jewellery brand Artemishian: leather bracelets with feather, fur and design. For years I’ve been creating bracelets and also doing hair and makeup for opera and ballet, weddings, fashion shows, film and commercials. I’m fascinated by creativity and all around designing and crafting - from handwork to sewing.

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Could you please tell a bit more of your background and how have you started to design jewelry?

First, I began making bracelets with beads for myself but shortly people started to ask me if they could also get some. It started very small. After a couple of months, I was booked for an ethno inspired photo shoot with a lot of jewellery but I felt like I missed some bracelets with feathers for the African model who is also a friend of mine. Then I decided to make the bracelets myself. After this, the collection grew fast and I added different kinds of leather, animal prints, and lengths of feathers.

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Your use quality materials, like nappa leather, and pendants with traditional motifs. It seems like a certain heritage and history is important for you. Where do you find inspiration for your collections?

I have loved traditional handwork since I was a child. My mother used to cross stitch and make lace and I loved to watch her work. The roots of some of my pendants are superstition and mythology. I love to combine old traditional motifs with modern new pieces. I find inspiration in different cultures, film and on the Internet.

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Do you design with an ideal woman in mind? Who is your muse?

The ideal woman in my mind changes constantly. She is defined by different countries, ages and styles. Currently a friend, singer and model called Carmen Samira is my favourite muse. Her power, energy and whole being motivates me to come up with new collections.

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What exciting plans do you have for the year ahead?

I love making jewellery. Right now, I’m organizing some photoshoots. Many pieces are unisex from my collection, but I’m working on a “men’s only” collection too.

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Instagram: ahmet__sarimehmet

Facebook: ahmet sarimehmet

Website: coming soon www.artemishian.com

MEET THE DESIGNER YINKANACould you please introduce yourself and...

August 24 2017


MEET THE DESIGNER YINKANA


Could you please introduce yourself and your brand?

YINKANA is a unique, Berlin based jewelry label. Utilizing traditional technique and a mix of man-and earth-made materials, we translate experiences and stories into elegant pieces of jewelry with a wild heart.

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Where do you find inspiration for your collections?

Driven by a fascination of the interplay between scent and memory, YINKANA began as a personalized jewelry label which carried scent-based memories in small glass flasks. Now, the concepts of personality and lightness flow into the new designs.

An understated elegance and sense for simplicity, together with the fine materials and clean forms complete these compositions. Malu Lopez, the creative brain behind the brand, draws her inspiration from natural materials such as wood, plants, and minerals as well as found or forgotten objects, and their secret stories.

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You use a great mix of natural and man-made materials in your pieces, your jewelry has an earthy undertone. How would you describe your connection to Mother Nature?

Well, I grew up in a place surrounded by dry mountains, desert and sea, and that’s what I have seen everyday. For that reason I might have a better understanding of the salty water, the blue sky and the yellow surfaces, more than the jungle or the countryside fields, even if I am also interested in them. I also loved sailing, and for me is the most naturally induced way of meditation that I never experimented. It just comes so easy and soft, whenever I am sailing I am in peace with myself, and with the world.

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You employ traditional techniques when creating your pieces. Could you please tell a bit more  about the production process?

Right now I am learning and developing a new collection by using the traditional technique “lost wax”, so every piece have been cast in metal from a previous wax prototype, which allows you to be very playful with volumes and shapes, and also adds a raw touch to the pieces. I love it, every piece of the collection seems to be ancient, to have a long story behind it. Also I am using natural beeswax which is very stimulating to work with, due to its texture and fragrance.

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What exciting plans do you have for the year ahead?

I would like to go somewhere which I still hasn’t decided yet, where I can get inspired by the culture and the natural surroundings, and develop the concept for the next collection.

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Instagram: https://www.instagram.com/yinkanajewelry/

Facebook: https://www.facebook.com/yinkana

Website: http://www.yinkana.net/

MEET THE DESIGNER ALMA DE PIEDRACould you please introduce...

August 22 2017


MEET THE DESIGNER ALMA DE PIEDRA


Could you please introduce yourself and your brand?

I’m Sofia Carrillo, from Guadalajara, México, founder and designer of Alma de Piedra. Alma de Piedra is a jewelry brand, handcrafted by Mexican artisans and myself. I like to create unique pieces using most of all raw gemstones trying to highlight the beauty and natural qualities of their elements. Each stone has a different meaning and energy and people buy them regarding their very own character.

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Where do you find inspiration for your collections?

I find inspiration in nature and in life itself, but I could say that most of my inspiration come from each of the stones that I carefully select, each one of them inspire me to do something unique with it.

You use natural materials and stones in your designs, your jewelry has an earthy, powerful aesthetic. How would you describe your connection to Mother Nature?

Nature is everything. The stones come from the the depths of the earth and my jewelry should reflect the calm feeling you have when you walk in nature. 

To be able to create pieces with beautiful stones that are full of energy is something very special, I like to think that somehow it also connects the people who wear them with nature.

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Do you have an ideal woman in mind you design for? Who is your muse?

I design for all women, I like to think that when they wear my jewelry this inspires them to feel free, powerful, beautiful and comfortable with themselves as they are. 

I get deeply inspired by any woman who lives her life in her own way, who is in touch with herself and embraces her true self.

Any woman who live like this is a muse for me.

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Your pieces are handmade by you or Mexican artisans. Could you please tell more about your sustainable production process?

Since I started the brand 4 years ago I worked with a lovely family of artisans in Mexico, where the workshop is. Every item is made individually by hand. I design all the jewelry and choose personally each of the stones we will use. I am with the craftswomen and men a lot to control the process, and of course to exchange ideas, and I also make some of the items myself.

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What exciting plans do you have for the year ahead?

Travelling is just the most inspiring source for creating new things. I was in berlin a lot, went on some roadtrips to Scandinavia and Italy and now I am very happy go get back and start working on the new collection.

I have a clothes brand as well which I have to take care of. My plans are to continue travelling the world finding new stones, designing and making new pieces and grow the business in a very healthy, sustainable way.


Social media links:

Instargam: https://www.instagram.com/almadepiedrajewelry/

Facebook: https://www.facebook.com/joyeriaalmadepiedra/

MEET THE DESIGNER DOLINERCould you please introduce yourself and...

August 19 2017


MEET THE DESIGNER DOLINER

Could you please introduce yourself and your brand?

My name is Gili and I am a detail explorer and maker, originally from Israel.  I graduated with a BA in jewellery design from Shenkar College of Engineering and Design, Tel Aviv. 3 years ago I moved to Berlin where I am currently based.

I define myself as a detail explorer & maker because this describes best the essence of my practice which is expressed in all of my designs. My pieces stand on the fine line between art and design therefore you can find them in design stores like Studio183 and in galleries or art jewellery exhibitions, such as Joya Barcelona.

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What is the most important consideration when designing a new collection?

I don’t relate to the idea of creating seasonal collections. I choose to look at it more as a “growing collection”, quite like a personal jewellery box that you have at home, which contains jewellery from different periods in your life, and is characterised by various aesthetics.

What connects all the pieces together is simply the fact that they were all curated by the same person, who found a reason to have/keep each and every one of them. They are all connected in a way and hold different stories and memories within.

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Your jewelry pieces are sometimes playful in design, or a mix of ancient heritage and very modern. Where do you find inspiration?

My creative process starts with eyes wide open. I collect and document moments from my life and in my work I see the world through the enthusiastic eye of a child who’s experiencing things for the first time. I try to maintain this childish enthusiasm by provoking the viewer and by creating objects with Kinetic elements and hidden details, which trigger him or her to experience the same curiosity that I’ve experienced and transform them into material, into jewelry.

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For example my Chicken earrings, when not being worn, they are literally sitting and functioning as an object on a shelf with a lot of character.

Then, while functioning as earnings, they stand upright. I love to see the surprise on one’s face, as he discovers the hidden function of this Object-Earring.

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I also like the fact that they don’t just fulfill their job as earrings and go into a box. Each Chicken is made from many tiny parts and take a long time to make. It’s almost like being in a meditative state. I’m always happy with them. They make me smile.

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Your pieces are handmade and cared for with great attention to detail. Could you please let us know more about the production process?

To be honest I refer to “great attention to detail” in an almost obsessive way. My starting point are the small details, they are my trigger for creating. It can be a mechanism or a tiny piece of metal, I then find the extension of the thing that triggered me and express it in the piece.

My table is cluttered with tiny pieces and I work simultaneously on a few things at the same time. It might be connected to my A.D.H.D but the design process for me is like riddles that I keep inventing and which need solving. This is why when a “solution” appears in my mind I abandon the rest of my work and put all of my attention on finishing the piece.

What exciting plans do you have for the year ahead?

The next thing coming out is a new series of rings, the collection deals with expressions and moods. I can’t wait for them to be out! I promise you will also be able to find a couple of pieces in the lovely Studio 183.

I inform my customers about new pieces on Facebook & Instagram, you can follow me for updates.


Website - www.gilidoliner.com

Instagram - www.instagram.com/gili_doliner

Facebook - www.facebook.com/dolinerdesign

BFW STREET STYLE // Part 4CHECK OUT MORE STUDIO183 BFW JULY 2017...

August 09 2017


BFW STREET STYLE //  Part 4

CHECK OUT MORE STUDIO183 BFW JULY 2017 STREET STYLE SNAPS

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Ruth, blogger


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Sandra, photographer

trousers: vintage, jacket: pull and bear, shoes: from tunisia

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Samira of Samieze, blogger

bag: Topshop, skirt and jacket: H&M

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Tammy, model

jacket: soniushde, jumpsuit: vintage, shoes: puma

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Nina, blogger

jeans: AG Jeans, top: Dr Denim, bag: Chanel, belt: Zara

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Brenda, influencer

MEET THE DESIGNER TAM ARACould you please introduce yourself and...

August 08 2017


MEET THE DESIGNER TAM ARA


Could you please introduce yourself and your brand?

Hi, I am Tamara Bodnarova and I create womenswear under the TAM ARA brand. I have always been tempted by fashion and I decided to produce clothing so I could change the way of thinking about quality and style.

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What is the most important consideration when designing a new collection?

When thinking of a new collection, I always start with the material. That is most important to me. We wear clothes all the time, so they should feel pleasant on the skin.

You really attend to the needs of women while designing your collections. Your pieces are made from natural materials such as wool, silk, cotton and linen, so that they would be comfortable to wear. Could you please let us know more about your ideal woman to design for? Do you have a muse?

I do not have a muse in particular. When designing, I like to think of a busy woman, who quite often has to spend all day wearing the same clothes and wants to feel comfortable and a little more distinct too.

Natural materials are great for day-long wearing because they are breathable. My personal favorite, wool is a great insulator and repels water and dirt. These materials are also very pleasant for me to work with. I tend to design minimalist clothes and play with patterns. Sometimes, I put in a bright color to balance the bald cut. I want my garments to be able to stand out or to nicely complement the look, depending on the wearer’s mood.

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Where do you find inspiration?

My desire to create originally came from the love for textiles, so I usually let fabrics speak to me. Besides that, the inspiration comes from the streets as I love watching people. And there are still plenty of ideas stuck in my head and some pop out during the creative process.

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Your pieces are created under sustainable practices. Could you let us know more about the production process?

I strive for sustainability in several areas. I use natural materials as they are biodegradable. I try to use local suppliers as much as possible. For example, the cotton I work with was mostly woven in the Czech Republic and I buy locally produced threads and haberdashery.

The working conditions are very important for me. I hate the idea of a huge amount of people working in a terrible and dangerous environment. All my products are made either by me, or by a seamstress in the Czech Republic. This way I know exactly who made which piece and moreover, it helps to reduce travel costs. I like to have limited collections and not to produce too much stock of one type of garment, the clothes are then a little more exclusive and less waste is produced. When I have any excess material, I try to think of some other way of using it.

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What exciting plans do you have for the year ahead?

My brand is still very young, so everything is exciting and new for me. What I would like the most, though, is to make women (and men too) think more about what they wear, what it is made of, where and how it was produced. And, to think more about themselves, who they are and if what they wear reflects that. I am here to help them with all this :)


Instagram: www.instagram.com/tam_ara_praha

Facebook: www.facebook.com/TamAraPRG

Website: www.tam-ara.cz

MEET THE DESIGNER NADA QUENZELPlease introduce yourself and your...

August 04 2017


MEET THE DESIGNER NADA QUENZEL


Please introduce yourself and your brand!

As a product- and photo designer I’m combining two of my passions, featuring faces and showcasing handcrafted design. To transform the traditional millinery into a new and individual context, I’m spending a lot of time experimenting with different techniques and hat shapes. My designs underline the individuality of the wearer through a clear design. All models are carefully crafted in my studio in Berlin.

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What is the most important consideration when designing a new collection?

Many of my hats are unisex … timeless, puristic and universal. I pay special attention to wearing comfort. The summer hats are light, breathable and adapt themselves to the headshape of its wearer through their braided structure.

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For my Autumn/Winter collection I’m using fine hair felt, mainly in velour, smooth hair and melusine. Those materials not only impress with their classy optical characteristics and a soft grip, but furthermore they are warming, windproof and water-repellent.

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What inspires you the most? Do you have a muse?

The sources of my inspiration are very diverse, ranging from classic movies like Fellini’s 8 ½, to impressions from my travels as well as targeted searches for special materials. I found many rarities in old, traditional shops in Paris, for example.

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Could you please tell a bit more about the production process?

I produce my hat collection by hand, using traditional hat makers techniques, with special attention to high quality, natural materials. For example, for the braiding I’m using renewable raw materials, like paper yarn and parasisal straw. Paper yarn is made from silk paper, which is cut or torn into stripes, then coated with celluloid (bioplastics composed of cellulose).

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For parasisal straw, fibers from sisal agave are used. Handwoven hat bases, dyed in Italy serve as a starting material. Many of my hat models are developed on very old wooden hat blocks. Only a few models I’m shaping by hand. It takes time to create a perfect hat.

What exciting plans do you have for the year ahead?

The Autumn/Winter collection ‘17/18 will definitely be extended by a few models for men!

MEET THE DESIGNER Inga Meyer BerlinCould you please introduce...

July 29 2017


MEET THE DESIGNER  Inga Meyer Berlin


Could you please introduce yourself and your brand?

My name is Inga. I have studied Graphic Design at Central Saint Martins College of Art and Design in London – a long time ago, and I have been working as an Art- and Creative Director in the field of advertising and design for many years. Recently I have created my new label Inga Meyer Berlin, or also used under the initials “I’M Berlin”

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What is the most important consideration when designing a new collection?

I love creating strong visual worlds and I’m intrigued by the city of Berlin and its stories. I believe this combination makes my designs special. It is both a fashion statement and a Berlin statement.

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Your designs are strongly connected to the iconic sights of Berlin. How does Berlin inspire you in your designs?

The designs are inspired by the city and depict different famous sites of Berlin in a modern and abstract way. These Berlin sights are shown in new perspectives and are combined with powerful colours and strong graphical shapes. That way the scarves become both a very refined fashion accessory as well as a sophisticated souvenir from Berlin.

I love silk – it warms you when it’s cold and it cools you down in hot weather. These fine scarves are being produced in Como, Northern Italy – right in the heart of traditional Italian silk manufacturing.

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What exciting plans do you have for the year ahead?

I am currently working on new designs. On top of that I am also planning on producing my Berlin Scarfs in a new material: wool. For that I will be working with a small, family run fair trade production in India. I have run a couple of test prints on wool with them and they came out beautifully – with colours just as bright and strong as on silk!

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Website: www.ingameyerberlin.com

Facebook:  facebook.com/ingameyerberlin

Instagram: @inga_meyer_berlin

MEET THE DESIGNER LISA DOROSHENKOVACould you please introduce...

July 27 2017


MEET THE DESIGNER LISA DOROSHENKOVA

Could you please introduce yourself and your brand?

My name is Liza Doroshenkova, I am a designer of my own brand LisaDorochenkova (pronounced in French). The brand exists for more than three years now. It all started with noticing the variety of beautiful fabrics and a strong wish to do something with them. In the first year I haven’t created entire collections, rather I designed unique items for individual clients. Now I create tiny collections two times a year. The collections can be purchased through the Internet, in a Moscow showroom hhlvk, and in Studio183 in Berlin. I continue working with the individual clients as well, and I am always open to new opportunities of cooperation.

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What is the most important consideration when designing a new collection?

When I start to work on a new collection the first thing I create is a mood board. I look for new textures, forms, fabrics… a stormy creative moment. At the same time one should always remember for what, and -what is more important- for whom you are creating your clothes, should think about the people, what do they want to wear. That is why I carefully work on the construction of my clothes to make it not only interesting and gorgeous, but comfortable and convenient at the same time.

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What or who inspires you the most?

Every time I am inspired by different things: paintings, movies, music, nature, textures, cities, or architecture. Though probably most of all I am inspired by people: people around me, people on the photos, old photos, I love to observe them, to study their faces, costumes, small details in their outfits, accessories. 

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How would you describe your interaction with the materials you use in your collection?

The fabrics that I use to create the clothes are important for me. The priority for the garment is to feel comfortable, so I prefer to work with natural fabrics. At the same time I experiment a lot with the fabrics, I check their possibilities and limits. I paint the fabric, bleach it, I create the prints and embroideries, I tear the fabric up, strain it and do various manipulations to it. Not all the experiments I use eventually in my works, but the process itself absorbs me.

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What has been the best compliment someone has given you on your work?

A girl bought my dress to wear it for her sister’s wedding. She told me she would buy the dress even regardless of the wedding, she loved it so much. Fortunately the dress did not just suited the girl, but looked amazing on her. Later she wrote me a thank you letter full of warm wishes including the photos from the wedding - that was really touching and a pleasure to read.

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Can you tell us about any exciting plans for the year ahead?

I will keep on working. I would like to change the work process slightly to make it more efficient, but I won’t reveal the details for now. For my summer collection, I collaborated with a painter from Moscow, Katya Gavrilova, she created the images of shuttlecock for me. We both enjoyed working together, and plan to continue our cooperation.

I also wish to increase offline sales and start cooperating with new shops. And as always I am open to all new creative projects like movies, theatre, photography – these works are always interesting.


Website: dorochenkova.com

Facebook: www.facebook.com/fine.LisaD

Instagram: www.instagram.com/lisadorochenkova

MEET THE DESIGNER DING’S NARRATIVE HOUSECould you please...

July 21 2017


MEET THE DESIGNER DING’S NARRATIVE HOUSE


Could you please introduce yourself and your brand?

My name is Ding Yi. I am visual artist, graphic designer and curator living in Helsinki, Finland. I am originally a graphic designer from China who went to London to study art curation at Central Saint Martins College of Art & Design.

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From London I moved to Finland for family reasons and the love of Finnish design. At the beginning the Finnish style of life shocked me. I am from a mega city in China. I couldn’t understand that much of the simple, quiet, silent, distant and minimalistic lifestyle. I felt quite lonely and had so many negative thoughts. I resorted to drawing and expressed all of that unseen energy onto paper using ink. After two years, I established my studio in 2013 and turned into a visual artist showcasing my ink art in Finland.

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Ding’s Narrative House was launched in 2014. It is a growing collection of my own design creations. I call them wearable art, inspired from my visual artworks. Currently the focus is on limited edition, unique satin silk scarfs.

The main idea is to build my brand in a visual way, to tell the stories that I have experienced in my Nordic everyday life. The most precious thing for me is to be able to give people the chance to wear my art in their everyday lives.

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What is the most important consideration when designing a new collection?

Touching stories. Some are stories of strangers who I encountered on the streets. Others are stories I have come across in various spaces. The spaces may be forests or islands, shops or museums, or just some people’s homes.


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You fuse traditional techniques with modern, contemporary imagery in your designs. Could you tell a bit more about this duality?

I am Chinese. My roots are in Asia but I trained to become an artist and a designer in Europe. Both aspects are quite important to me. Without these elements my designs would be lacking a soul.

All of my designs originate from my art. The starting point for my art is the use of traditional Chinese art materials: rice paper, brush and Chinese ink and pigment. They represent my Chinese roots. With ink pen, I am able to express visual, contemporary stories that merge influences from the West with those from the East.

However, I want to distance myself from traditional Chinese painting in which clear patterns are created. As my subconscious mind controls painting with ink, the artworks form by themselves to an extent. I draw everything on the rice paper and later I modify them on my computer to become textile patterns.

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What inspires you the most? Do you have a muse?

The stranger. I am a talkative person and I like to meet people and listen to their stories. Finns are mostly quite shy. All the people not scared of foreigners who like to share their life stories are my muses. Many of them have become my friends. They are hippies, artists, antique dealers, lawyers, shop owners, waiters or teenagers. They are part of my Finnish life and inspire me a lot, even if you can’t see any faces on my art.

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What exciting plans do you have for the year ahead?

I am continuing the planning of my project: Pomo pop – The story of the face. It is an art project that involves 100 people. Pomo pop merges Chinese ink with western pop art. I want to record Finnish culture through the lens of Pomo pop. This can be seen as a documentary research project into Finnish people and people who have lived in Finland for at least ten years. The practical concept is to offer a stage to the life stories of a diverse group of people. I would like to print all 100 paintings on silk. It is quite big project that will take some time to finish.

I will continue to design some new wearable art scarves this year. But I am quite a slow person ;-) My design philosophy is timeless, like that of Finnish design in general. I don’t have strict schedules for my products like most fashion brands. Mine emerge when the time is right.


Website: http://dingsnarrativehouse.com http://www.studiodingyi.com

Instagram: https://www.instagram.com/studiodingyi/

Facebook: https://www.facebook.com/StudioDingYi/

twitter: https://twitter.com/StudioDingYi

BFW STREET STYLE // Part 2Once again we were amazed by the number...

July 19 2017

MEET THE DESIGNER ASMITA MARWAPlease introduce yourself and your...

July 18 2017


MEET THE DESIGNER ASMITA MARWA

Please introduce yourself and your brand! 

We at Asmita Design have always believed in timeless fashion and we keep evolving a concept over a few seasons. Recycling, upcycling and sustainable fashion is what we at Asmita Design believe is the future and have established ourselves as a brand that has given resort wear a whole new dimension, keeping sustainability, and eco-friendly design at the heart and soul of the label.

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Our clothes are for the free-spirited world traveller, who is bohemian at heart, dreaming of a world without boundaries. There is nothing more beautiful than a woman being unapologetically herself, comfortable in her perfect imperfection - that is the true essence of beauty.

This Zen label celebrates wanderlust and the eternal traveller, bringing together various cultures and heritage art forms to tell a story, season after season.

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The designer, Asmita Marwa believes in taking the less-travelled road, and her collections reflect the same ideology as she fuses traditional and global aesthetics through her avant-garde sensibilities, her forte being resort wear.

She has been a part of Lakme Fashion Week since 2008 and Fashion Week in Goa since 2011, and has now been invited to show her ‘Zero Waste’ collection at the recently concluded Global Sustainable Fashion Week, Budapest, Hungary. A bundle of talent, Vogue has featured her as a ‘Promising Talent To Watch Out For’. Since then she has been re-inventing Fashion and Style every season like a breath of fresh air.

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What is the most important consideration when designing a new collection?

I work towards a synergy of aesthetics, a certain flow which is seamless yet innovative - drawing inspiration from my rich culture and heritage, but the design language remains global!

We make a lot of separates, which can be added to any wardrobe and give it a distinctive appeal. My design mantra is timeless fashion, which crosses borders and boundaries. There is a certain spiritual energy, which comes through as every garment is handmade with great care.

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What or who inspires you the most? Do you have a muse?

I’m an avid traveller and love exploring new places and cultures. It has been my main source of inspiration.

My muse, Maya is a product of my imagination but I know she exists in every modern Woman. Maya, the free spirited world traveller bohemian at heart, dreams of a world without boundaries.

She is independent and spirited enough to wear a drape with the same sanguine ease as a pair of samurai pants or shorts. She is eclectic. She is bohemian, and her wardrobe is a perfect example of diversity - mixed and matched in quirky abandon.

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You employ sustainable practices. How do you incorporate environmental consciousness into the production process?

As we have mentioned, we at Asmita Design have always believed in timeless fashion and are evolving a concept over a few seasons. Asmita Marwa is a sustainable fashion label creating and manufacturing garments in-house, using ethical norms and practices. We believe in ‘Cradle-to-Cradle’ design, or re-generative design, which is holistic. We create systems that are not only efficient but also essentially waste-free.

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Could you tell us a bit more of what sustainability means to you?

Sustainability is an ideology, a state of mind, and a concept close to my heart as a designer and a creative person. It is the crux and essence of my label and brand. Sustainability is about slow-fashion, time-less fashion, it’s about evolving a concept, re-inventing and re-interpreting it over a few seasons. Sustainable fashion does not believe in churning out collection after collection making the consumers feel that they are outdated because they don’t have the latest pieces. It is about adding separates to continue the evolution of a concept or design language.

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What exciting plans do you have for the year ahead?

We will be taking part in Fashion Week in Delhi and Mumbai the coming season, and will also take our brand to various other cities in India. We are looking forward to retailing in Europe and are working towards it.


Website: www.asmitadesign.com

Facebook: https://www.facebook.com/marwa.asmita/

Instagram: https://www.instagram.com/asmitamarwa/

BERLIN FASHION WEEK ROUNDUP - STUDIO183 MITTE FLAGSHIP...

July 15 2017


BERLIN FASHION WEEK ROUNDUP - STUDIO183 MITTE FLAGSHIP STORE

Berlin Fashion Week was incredibly exciting and packed with countless shows and happenings. While we could luckily find time to attend some of the shows, we also made sure to welcome the fashion crowd to our own events, in both of our fabulous locations.

Dive into the happenings of last week in our Mitte Flagship Store!

MARTIN MARGIELA ARCHIVE POP-UP

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We started the week in our Flagship Store in Mitte with a very special opening night for our Maison Martin Margiela Archive Vernissage and Pop-Up. Guests were invited to admire the genius of the designer whilst shopping the collection. In addition, the exhibition gave them the opportunity to pick apart his ideas through the unique pieces and iconic accessories from his early collections, as well as interpret them with the help of collectible lookbooks and original VHS recordings of fashion shows from the ‘90s.

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The coolest of the cool joined to pay homage to the designer, who stepped aside from his eponymous label in the ‘00s - thank you to everyone who joined us for this journey!

See the highlights of the night in a collection of images on our blogpost about the event!

AVEDA STYLING LOUNGE

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Our lovely group of influencers and the amazing Aveda Team made the second day of the week very special.

The bloggers selected their favourite pieces from our designers in-store, while the professional hairstylists and make-up artists of Aveda enhanced their good looks so that they could pose for photographer Mark Hunt.

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They walked out of our store with a goodie bag full of treats from Aveda, Uslu Airlines, Frau Tonis Parfum, Wildcorn, DÖRRWERK, and Citykeks.

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See the images on Instagram and the Berlin blogosphere, and check out a collection of behind the scenes images of the shoot in our blogpost.

STICK AND POKE TATTOO PARLOR WITH MYRIAM KORIAT

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On the next day, we welcomed the lovely tattoo artist Myriam Koriat, who worked her magic on our guests’ body canvases in stick and poke style. DJs Dan Meyer and Oda Haliti were on the decks playing the coolest tunes, whilst we celebrated with Dr. Koehler prosecco and sipped on gin and tonic from Windspiel manufaktur.

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LIVE ART-FASHION PERFORMANCE WITH CHRISTINA KNOBBE

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On the final day of Berlin Fashion Week we experienced the spellbinding performance of our resident Berlin artist, Christina Knobbe, who painted her signature style live onto a garment worn by our wonderful model, Maurice. Christina’s abstract swirling shapes kept us hypnotised throughout the performance!

Monolit provided the musical backdrop to the night and complementary beverages were served to all of our lovely guests by Michelberger Fountain of Youth, Kreutzbergs Regenerativum, Hoos London Gin, Dr. Koehler, and Windspiel manufaktur.

By the end of the week we were extremely tired but incredibly happy, it was very rewarding to see all the lovely fashion people coming together for a celebration of creativity. We are already looking forward to the next one!

BERLIN FASHION WEEK ROUNDUP - STUDIO183 BIKINI BERLIN STOREWe had...

July 14 2017


BERLIN FASHION WEEK ROUNDUP - STUDIO183 BIKINI BERLIN STORE


We had lots of fun during Berlin Fashion Week, and while attending fashion events throughout the city we also organized our own in both of our locations.

Let’s recap what happened in our Bikini Berlin store during the course of the week!


I DREAM OF SHAPES X MARIE MAY ART INSTALLATION VERNISSAGE

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We fused art and fashion at the opening night for the installation of the creative collaboration between the Scottish designer I Dream of Shapes and the French artist, Marie May on Tuesday, while Ben Smith and HC Kurtz provided the most progressive electronic tunes we danced to, and our generous sponsors, Dr. Koehler, Windspiel Manufaktur, Michelberger’s Fountain of Youth, and Kreutzbergs Regenerativum took care of the drinks for everyone.

The collaboration is very unique in its own right, the collection consists of individual, one-off pieces. Playful, hand-painted images of doll-eyed, beautiful young girls interweave in perfect harmony with the elegant kimono shapes of the designer celebrating feminine beauty.

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BEN SMITH’S PHOTOGRAPHY EXHIBITION OPENING

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On Wednesday we celebrated the opening of our good friend, the talented Ben Smith’s photography exhibition in our Bikini Berlin concept store.

The artist displayed his sublime photography in our window space alongside the avantgarde pieces of our designers and projected a few conceptual works all over our guests attending the event.

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The night was made more enjoyable by the tracks of HC Kurtz, and the artist himself also got behind the DJ decks.


JUAN CARLOS CASASOLA ART INSTALLATION VERNISSAGE

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On Friday Juan Carlos Rosa Casasola, the Berlin-based Spanish artist displayed an extraordinary art installation made entirely of clothes donated to art in our Bikini Berlin window space.

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Our guests could participate in this collaborative art project by donating their old clothes to support art and recycling for a good cause during Fashion Week and see the results of their charity on Friday at the vernissage.

If you attended, we hope you enjoyed our events as much as we did. And if you missed them this time, don’t worry, we are already planning the next ones!

BFW STREET STYLE // Day 1 DetailsA selection of the coolest...

July 13 2017


BFW STREET STYLE // Day 1 Details

A selection of the coolest accessories and details spotted on day one of Berlin Fashion Week July 2017. Prints and patterns abound in the Berlin summer sun, as the coolest kids strutted their stuff around Kaufhaus Jandorf.

Annette //

Rabens Saloner, African jewellery

Victoria //

Irina Scarpe & Vestiti, Gucci

Aminata // 

Laurel

Lizzy //

Dior

Mel //

Ji //

Chanel, Gucci

Lara //

Cheap Monday, Juicy Couture

AVEDA STYLING LOUNGE // BFW JULY 2017Berlin Fashion Week has just...

July 12 2017


AVEDA STYLING LOUNGE // BFW JULY 2017

Berlin Fashion Week has just passed and we hosted a number of exciting in-store events including an Aveda styling lounge. We invited a number of the coolest influencers, who chose their favourite pieces from our designers, had their hair and make-up expertly styled by the Aveda team and professional photos taken by Mark Hunt.

Here is a small selection of pics from the day, find the rest on our IG and Facebook.

A huge thank you to Aveda and their amazing team, all the fabulous influencers, our designers and Mark Hunt for the photos.

An extra big thank you to all our BFW sponsors; Aveda, Uslu Airlines, Frau Tonis Parfum, Michelberger’s Fountain of Youth, Kreutzbergs Regenerativum, Hoos London Gin, Weingut Dr. Koehler, Citykeks, DÖRRWERK, Wildcorn

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@masha_medusa wearing Ceci

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@vivienmonika wearing STUDIO183 merch

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@luisa.kor wearing STUDIO183 merch & Tanja Christiani

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wearing Ceci & Temper Berlin

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@withloveanni wearing Bijoux Indiscrets, Ceci & Tanja Christiani

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@muckisolvano wearing Bijoux Indiscrets, Ceci & Margiela Archive

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@Isromantic wearing Ceci & Margiela Archive

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@mari_e_quita wearing Temper Berlin & Margiela Archive

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@c_typisch wearing Margiela Archive

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@betuel_elif wearing Margiela Archive

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@mstbymaurice wearing Prada, Gucci & Balmain

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