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BWF STREET STYLE // Part 3Missed out on the colorful hustle and...

July 24 2017

BFW STREET STYLE // Day 1 DetailsA selection of the coolest...

July 13 2017


BFW STREET STYLE // Day 1 Details

A selection of the coolest accessories and details spotted on day one of Berlin Fashion Week July 2017. Prints and patterns abound in the Berlin summer sun, as the coolest kids strutted their stuff around Kaufhaus Jandorf.

Annette //

Rabens Saloner, African jewellery

Victoria //

Irina Scarpe & Vestiti, Gucci

Aminata // 

Laurel

Lizzy //

Dior

Mel //

Ji //

Chanel, Gucci

Lara //

Cheap Monday, Juicy Couture

Studio183 x Martin Margiela Archive Pop Up Opening NightWe have...

July 10 2017


Studio183 x Martin Margiela Archive Pop Up Opening Night


We have started off Berlin Fashion Week with a very special opening night for our Maison Martin Margiela Archive Vernissage and Pop Up in the Studio183 Flagship store.

It was an exclusive night of serious fashion, where the guests could dive into the history of Martin Margiela and have a chance to add rare, incredibly hard-to find pieces to their collection.

Select archive Maison Martin Margiela pieces, iconic accessories, rare lookbooks, video tapes of runway footage, and other unique collectors’ items were on display from the very first collection of 1989 through the ‘90s onwards.

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Thank you for all the fabulous people who joined us! See the highlights of the event as a selection of images.

A very special thank you to our lovely sponsors, Windspiel Manufaktur, Kreutzbergs Regenerativum, Hoos London Gin, Michelberger’s Fountain of Youth, Weingut Dr. KoehlerDÖRRWERK and Wildcorn, who made the night even more enjoyable!

MEET THE DESIGNER ALMAAlma, could you please introduce yourself...

July 01 2017


MEET THE DESIGNER ALMA


Alma, could you please introduce yourself and your brand?

I am Alma - owner, brains and the boss behind the brand Alma. Not only is it my name, but the name identified with my work, and I think it’s really cool that people identify me with both. I am 39 years old and I have a super cute daughter, we live in a small town just 10 minutes outside of Frankfurt.  

The brand, Alma is a labor of love and very close to my heart. My grandmother’s name is Alma, and translated in Spanish -what I love- “alma” means SOUL - which every piece has.

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My background is originally in interior and home decor, and I also worked in gastronomy for many years. Two years ago I decided to focus solely on Alma, and since then it has been growing steadily.  My brand is a mix of streetwear with hand-drawn designs, and I also make an array of nice geometrical jewellery, including sexy, handmade body chains.

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I really love to put my ideas on shirts and sweaters - and then to design different styles for men, women, and children. And of course it’s also utterly important for me to use ethical, fair-trade, and environmentally friendly products.

My concept is based on limited collections and many single pieces - each with their own different look. My clients are often quite surprised by my work, as it is rare to find hand-drawn designs on clothing. I believe it makes my label stand out from the crowd, and also gives me a unique proposition.

I now have a small atelier in Offenbach with 2 other designers. This is an important and exciting new step in my business direction, as I no longer produce my products at home - which means no more working in pajamas :)

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What is the most important consideration when designing a new collection?

Usually, I have an idea which I put directly on the product and the result is a small collection. I am spontaneous and creative. I focus more on making a collective creation then a specific Spring/Summer or Autumn/Winter collection, but obviously there are no dresses in Winter!

What or who inspires you the most?

Oh, I am inspired by my everyday life, my travels in Europe, my hometown Frankfurt and my daily interactions with friends. And it’s not just that, it’s a lot of different inspiration - it’s hard to explain! I have my own unique style, and i think that it carries through each of my jewelry and clothing collection.

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What has been the best compliment/comment some one has given your work?

The best compliments I get are personal feedback from customers during a fair or at a pop-up shop. Especially, when they admire my things and then finally decide to buy something. I love it when I see customers wearing my products, or when customers immediately recognize me and my brand.  

I’m proud of my label, and it’s super cool to share my enthusiasm with others.

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I scream, you scream, we all scream for…

More local small business with good attitude for ethical products.

Can you tell us about any exciting plans for the year ahead?

I do have some plans! I would like to be more creative with my designs, but I’m still not exactly sure what comes in the near future. I love collaborating with other designers, and I believe you can find success by doing what you love.

Website: www.almastore.de

Facebook: www.facebook.com/almaffm

Instagram: www.instagram.com/almaffm