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MEET THE DESIGNER LISA DOROSHENKOVACould you please introduce...

July 27 2017


Could you please introduce yourself and your brand?

My name is Liza Doroshenkova, I am a designer of my own brand LisaDorochenkova (pronounced in French). The brand exists for more than three years now. It all started with noticing the variety of beautiful fabrics and a strong wish to do something with them. In the first year I haven’t created entire collections, rather I designed unique items for individual clients. Now I create tiny collections two times a year. The collections can be purchased through the Internet, in a Moscow showroom hhlvk, and in Studio183 in Berlin. I continue working with the individual clients as well, and I am always open to new opportunities of cooperation.


What is the most important consideration when designing a new collection?

When I start to work on a new collection the first thing I create is a mood board. I look for new textures, forms, fabrics… a stormy creative moment. At the same time one should always remember for what, and -what is more important- for whom you are creating your clothes, should think about the people, what do they want to wear. That is why I carefully work on the construction of my clothes to make it not only interesting and gorgeous, but comfortable and convenient at the same time.


What or who inspires you the most?

Every time I am inspired by different things: paintings, movies, music, nature, textures, cities, or architecture. Though probably most of all I am inspired by people: people around me, people on the photos, old photos, I love to observe them, to study their faces, costumes, small details in their outfits, accessories. 


How would you describe your interaction with the materials you use in your collection?

The fabrics that I use to create the clothes are important for me. The priority for the garment is to feel comfortable, so I prefer to work with natural fabrics. At the same time I experiment a lot with the fabrics, I check their possibilities and limits. I paint the fabric, bleach it, I create the prints and embroideries, I tear the fabric up, strain it and do various manipulations to it. Not all the experiments I use eventually in my works, but the process itself absorbs me.


What has been the best compliment someone has given you on your work?

A girl bought my dress to wear it for her sister’s wedding. She told me she would buy the dress even regardless of the wedding, she loved it so much. Fortunately the dress did not just suited the girl, but looked amazing on her. Later she wrote me a thank you letter full of warm wishes including the photos from the wedding - that was really touching and a pleasure to read.


Can you tell us about any exciting plans for the year ahead?

I will keep on working. I would like to change the work process slightly to make it more efficient, but I won’t reveal the details for now. For my summer collection, I collaborated with a painter from Moscow, Katya Gavrilova, she created the images of shuttlecock for me. We both enjoyed working together, and plan to continue our cooperation.

I also wish to increase offline sales and start cooperating with new shops. And as always I am open to all new creative projects like movies, theatre, photography – these works are always interesting.