MEET THE DESIGNER TAM ARACould you please introduce yourself and...
MEET THE DESIGNER TAM ARA
Could you please introduce yourself and your brand?
Hi, I am Tamara Bodnarova and I create womenswear under the TAM ARA brand. I have always been tempted by fashion and I decided to produce clothing so I could change the way of thinking about quality and style.
What is the most important consideration when designing a new collection?
When thinking of a new collection, I always start with the material. That is most important to me. We wear clothes all the time, so they should feel pleasant on the skin.
You really attend to the needs of women while designing your collections. Your pieces are made from natural materials such as wool, silk, cotton and linen, so that they would be comfortable to wear. Could you please let us know more about your ideal woman to design for? Do you have a muse?
I do not have a muse in particular. When designing, I like to think of a busy woman, who quite often has to spend all day wearing the same clothes and wants to feel comfortable and a little more distinct too.
Natural materials are great for day-long wearing because they are breathable. My personal favorite, wool is a great insulator and repels water and dirt. These materials are also very pleasant for me to work with. I tend to design minimalist clothes and play with patterns. Sometimes, I put in a bright color to balance the bald cut. I want my garments to be able to stand out or to nicely complement the look, depending on the wearer’s mood.
Where do you find inspiration?
My desire to create originally came from the love for textiles, so I usually let fabrics speak to me. Besides that, the inspiration comes from the streets as I love watching people. And there are still plenty of ideas stuck in my head and some pop out during the creative process.
Your pieces are created under sustainable practices. Could you let us know more about the production process?
I strive for sustainability in several areas. I use natural materials as they are biodegradable. I try to use local suppliers as much as possible. For example, the cotton I work with was mostly woven in the Czech Republic and I buy locally produced threads and haberdashery.
The working conditions are very important for me. I hate the idea of a huge amount of people working in a terrible and dangerous environment. All my products are made either by me, or by a seamstress in the Czech Republic. This way I know exactly who made which piece and moreover, it helps to reduce travel costs. I like to have limited collections and not to produce too much stock of one type of garment, the clothes are then a little more exclusive and less waste is produced. When I have any excess material, I try to think of some other way of using it.
What exciting plans do you have for the year ahead?
My brand is still very young, so everything is exciting and new for me. What I would like the most, though, is to make women (and men too) think more about what they wear, what it is made of, where and how it was produced. And, to think more about themselves, who they are and if what they wear reflects that. I am here to help them with all this :)