Hermione Flynn is Berlin based fashion studio offering a wide range of designed garments made in an unisex approach. The German label has been developing different lines focusing on artistic integrity, aesthetic, function and sustainability. HF’s designs are challenging current norms through a creative process using Human body, space and time with clothes.
Check out the 3D fashion film made by HERMIONE FLYNN and MIMIC PRODUCTIONS.
A country? I’ve moved around a lot, so I don’t feel particularly connected to one country, I’m not nationalistic in that sense. Instead of being a country, I’d describe myself as the ocean.
An adjective? Enthusiastic
A fictional Character? Hermione Granger - those books taught everyone how to pronounce my name.
An Artist? Marina Abramović
An Animal? My dog, Wednesday Addams
An invention? The battery
A historical event? New Zealand leading the world in womens’ Suffrage.
Your clothes highlight creative and social commentary. In your opinion, how might the fashion industry become more socially responsible? It goes without saying that the consumer has been educated by the market to believe that clothing costs a certain amount to make, and this price is inaccurate. For starters, we need to educate the consumer so that everyone understands actually how much clothes cost. That will inevitably lead to ensuring that there are fair wages for workers, and processes that don’t interfere so much with the environment etc… Alongside this level of social responsibility in the production, I also think about fashion’s social responsibility in terms of aesthetic, and how we could break the boundaries a little more. If fashion’s leading the way in terms of the aesthetic of clothing, there’s potential there to also show the public that men can wear dresses, or bigger women can wear particular silhouettes, or whatever.
HF’s range is original for being unisex. Do you think that it will become increasingly a norm to create unisex collections in fashion? Yeah I think so, and I hope so. The only challenge is adjusting for different body sizes. Other than that, I don’t see any reason why men shouldn’t wear certain garments and visa versa. No reason at all. If patterns are adjusted to fit a man’s body shape, there’s no reason why men shouldn’t be wearing dresses, skirts, jumpsuits, whatever they want.
Lentsius Design is an accessories and clothing independent label created in 2013 by Kairi Lentsius, who is a versatile artist proposing an interesting combination of accessories and conceptual fashion design. In fact, her designs are symbolized by new materials and shapes, sustainability and incorporating technologies in the development of her line. On another hand, she has been developing handmade jewelleries and accessories in Estonia, in particular with her father Mart Lentsius, to create unisex Scandinavian chic and timeless pieces.
… A movie/series? Wes Anderson “The Royal Tenenbaums”
… An invention? A clock
… A monument? Ai Weiwei’s “Good Fences Make Good Neighbours”
… A cocktail? Gin tonic
… A book? The Magus
… An island? Saaremaa
You have been working on different projects from print designs, accessories and garments, using original materials and technologies. Do you consider that it’s important to be a versatile artist? I find it interesting to work in different mediums and to reinvent my ideas in different materials. I also prefer to think of myself as a product designer who loves fashion!
Sustainability is a key feature of your work. At a citizen scale, how could we move toward an efficient sustainable development in your opinion? Oh, I think about it every second day! It does sound like the basics but recycling should really be a part of everyones daily habits but it ain’t so. Also avoiding plastic bags is such an easy thing to do if one think that it brings benefit. As a designer I like the idea that I produce as much as people buy from me. I don’t create large amounts of excessive trash to this world and I do take responsibility for it. We hardly create any left overs that can’t be recycled.
What’s your biggest influence in your artwork? Materials and people. My brother inspired me to start making jewellery with his knowledge about aircraft engineering, my dad inspired me to incorporate wood to my collections and my friends inspire me to create things for their niche.
Pictures have been shot by Getter Kuusmaa from Studio GET
Simple Community is an accessory label based in Amsterdam and founded by two travel addicts sharing a common passion. Simple Community endeavours to make your daily life and journeys easier with multi-functional products. They give great importance to practicality, functionality and quality whilst keeping it simple! Their bags are originally designed, using traditional Kutnu fabric, which is made from silk and cotton and woven on the hand looms of craftsmen from Gaziantep in Turkey.
If you were…
… A city? Izmir, Turkey
… An animal? Humming bird
… A drink? Aperol spritz
… A season? Spring
… A song? Adventure of a lifetime
… One of the 5 senses? Taste
… A festival? Coachella
… A nightclub? Single Fin, Bali
… A plant? Palm tree
… A restaurant? Mangerie, Turkey
Could you explain to us how you founded your community? We are two friends who are passionate about traveling and easing our daily lives by using functional products. We love collecting memories and enjoying the life to the fullest so we created bohemian products with functional designs. We hope to share this feeling in our community.
3 adjectives to describe your crew? Travel addict, passionate, joyful.
What’s your main objective for 2018? Unite people in a community who share same interests and bring joy and a sense of belonging to their lives by using our products.
Kina is an independent fashion label founded by the designer Julia Penkina 13 years ago in Hanover. She has been developing an attractive mix of functionality and efficient aesthetic using geometric forms and sophisticated silhouettes. Kina’s line firstly specialized on scarfs and shawls. Then, Juliaexpanded the range of products with the simple straight cuts, flowing subtle fabrics and functionality becoming characteristic of the brand image. Kina collections are focused on portability, sustainability and femininity.
… A movie/series? Das Leben ist schön “La vita è bella”
… A song? New York, New York – Frank Sinatra
… A nightclub? Studio 54…;)))
Why did you choose to focus on making scarfs when you launched Kina? Scarves are the basis for each garment… But at KINA* they do anything but boringly hang around the neck - they are spiced up and become favourite pieces… I wanted to jazz up outfits already existing and not be forced to buy a whole new outfit…
You are proposing a sustainable production that highlights an eco-friendly spirit. What are your ideas to minimize the environmental impact of textile industry? The whole collection is made without any remains of material, because the cuts are in rectangle form. In addition all the materials are not synthetic and are gained from renewable resources. The message of the label is to be found in the name - handmade, locally produced favourite pieces far away from cheap mass production – notmadeinKINA*… Also KINA* offers a lot of possibilities for teaming the pieces of this collection with different accessories. This makes it easy to combine favourite pieces and wear them several times at any occasion - whether it is for office use, casual in the leisure time or nicely styled in the evening. Same but different!
What’s your favourite Kina’s item? The scarf that covers the shoulders, the “Ärmelschal”.
Tropicai was founded in 2004 by Christine Grotendiek who is a coconut expert, in particular by living during 8 years in Philippines. It is the wish of Tropicai to let the local people know that their extraordinary products are appreciated elsewhere. This is why Christine ceaselessly supports sustainable development in the Philippines, the Solomon Islands and Sri Lanka.
Many thanks to Tropicai and its friendly team to be our sponsor during Berlin Fashion Week!
1. One word to describe Berlin? - Fascinating.
2. Day or Night? - Day.
3. Mountain or ocean? - Ocean.
4. Music or silence? - Music.
5. Smoothie or Syrup? - If we had a coconut smoothie we would choose the smoothie.
6. How came up the idea of Tropicai? - I lived with my family for 8 years in the Philippines. My husband worked there as a bush pilot. I discovered the Virgin Coconut Oil there and was fascinated by the coconut palm tree. So on our return to Germany; I brought Virgin Coconut Oil with me and a vision. That was when Tropicai was born.
7. One word to describe your team? - Passionate.
8. Your 3 key values? - Authenticity, love of life, creativity.
9. Your dream destination? - White Island of Camiguin.
10. The product that you’re the most proud of? - Our unique Coconut Blossom Vinaigrettes – the best seasoning sauces you have ever tried (and in case you haven’t tried them yet – you definitely should).
11. The one that was the most tricky to develop? - Our organic Coconut Milk Powder (coming soon …).
12. You’re involving people to share their upcycling ideas for your King coconut water bottles. What’s the best idea you received so far? - Message in a bottle for lovely colleagues.
13. A coconut joke? - Why did the coconuts not go to the ballet? They were afraid of the nutcracker.
14. Your objectives for 2018? - To enthuse more people with our refreshing Tropicai coconut world.
The Freimeisterkollektiv is a merger of individualists – a joining of independent distillers and leading bartenders. This friendly crew relies on the tradition of small, artisanal distilleries as well as on the experience of bartenders and experts in their respective fields. Their products are available at fair prices to both consumers and the industry without any of the traditional markups.
2. Day or Night? - Night and day and night and sometimes the next morning
3. Mountain or ocean? - Of course mountains (Kreuzberg, Schoeneberg, Prenzlauer Berg, Lichtenberg)
4. Music or silence? - Noise
5. Vodka or Whisky? - Quinoa Vodka with Rye Whiskey
6. Could you explain to us how started FreimeisterKollektiv? - All of a sudden such a serious question… we wanted to hack economy and drink the best craft spits at the same time.
7. Your 3 key values? - Humanism, Hedonism, Hangovers. 8. One word to describe the Freimeister crew? - Devoted 9. Your favorite cocktail? - Any that are mixed with our products.
10. 3 Bars to go in Berlin? - Velvet, Becketts Kopf, Cafe Kotti 11. A quick joke for us? - I couldn’t think of one so i googled best bar keeper jokes 12. Your objectives for 2018? - Live long and prosper
Tauri Look is an independant Fashion label founded in 2016 in Lithuania. The aim of Tauri Look is to create the image of a cute office woman. They pay a lot of attention to the selection of fabrics and only buy materials in high quality branded Italian homes. You can find a selection of Tauri Look’s collection at STUDIO 183 - Bikini Berlin / 1st Floor.
1. One word to describe Berlin? Art 2. Day or Night? Days for business, nights for networking with moon, sky and stars :) 3. Mountain or ocean? Mountains with ocean view :)
4. Music or silence to design? Silence 5. Abstract or Realistic? Abstract 6. Monochrome or colour? Colour
7. Analogue or digital? Analogue 8. Best place to be creative? In a plane on a flight
9. Your own favourite design? Classical office woman style with spices 10. Your most tricky one? Our autumn cardigan of wool 11. An artist we should follow? Jonas Mekas, New York
12. Biggest influence in your craft? Vibe and synergy that appear with a people we meet: family, friends, clients.. 13. What are the three key values of Tauri Look? High quality, passion for personal service, joy 14. A last word to describe your work? Joy
Andreas Hachulla is an artist based in Berlin making original digital drawings from his phone, which are presented on high quality prints. You’ll be able to discover his art pieces during his exhibition and merch opening on the 18.01.18 at STUDIO 183 Flagship Store. This event will also be the occasion to assist to a live digital drawing performance by Andreas Hachulla.
1. Berlin by day or night? ‐‐ Rather nonstop
2. Spontaneous or prepared? ‐‐ Better both
3. Homogeneous or contrasted? ‐‐ The mixture is the key
4. Realistic or abstract? ‐‐ Abstraction of reality
5. Dark or colourful? ‐‐ Tendency to dark
6. Could you explain quickly the process of your drawings? ‐‐ It all starts with a white sheet on the screen of my smartphone. Mostly I use the SNote app for it. I quickly sketch some background structures that are detailed by different marker transparencies.
7. When did you make your first digital drawing? ‐‐ That was actually end of October 2013 on my tablet. It broke some day and I got a new device with SPen and the first one of this series i did on Dezember 13th in 2015.
8. On average, how long does it take you to draw one of your works? ‐‐ About ten to twenty minutes.
9. The printing process that you choose is really original and pretty complex. Could you explain how you get your final pieces of art? ‐‐ The drawings are printed as fine art prints mounted on Alu‐Dibond fixed behind acrylic glass; This Process similar to Diasec has been tested at the Technical University of Berlin according to durability and it provides the highest quality presentantion.
10. The drawing you’re the most proud of? ‐‐ Hard to say, there are some favourites so far, but currently i like one of the last “Skatebård@lab.oratory” a lot.
11. How many exhibitions did you already do? ‐‐ I did quite a number of exhibitions since the mid‐90s, but if you think of those with digital drawings, this one is number five.
12. An artist with who you would like to collaborate? ‐‐ There have been some collaborations yet and i just wanna stay curious about new encounters.
13. 3 words to qualify your work? ‐‐ Spontaneous, digital, impressionism.
14. Your objectives for 2018? ‐‐ Testing new techniques
15. A last word for Studio 183? ‐‐ ThnX 4 the invite and keep up the synergism of art, fashion and design.
FUNDAMENTAL is a Berlin company founded in 2011 by Gunnar Rönsch & Steve Molloy. They previously worked together as architects and have been inspired by the mathematics of the natural world. They created a range of furniture, artwork and accessories that explore the simple patterns from nature, bringing them into the home in an abstract form.
1. One word to describe Berlin? Growth.
2. Day or Night? Day.
3. Music or silence to design? Music.
4. Abstract or Realistic? The first represents the second.
5. Black & white or colourful? Colourful.
6. Handcraft or digital? Both!
7. Best place to be creative? Underwater.
8. Your own favourite design? Rhombus Ceiling Tiles.
9. Your most tricky one? It’s also the trickiest, because it’s the hardest to explain.
10. An artist we should follow? Sol Calero: the materials she uses to suggest a certain place and time that both existed and is a fantasy, that is familiar and exotic in equal measure is a big inspiration for us.
11. Biggest influence in your craft? Arts and Crafts movement / Deutscher Werkbund, early 20th Cent.
12. What gave you the willingness to set up this concept of Cafe and Furniture Store? We wanted to have life and activity next to our products.
13. You’re celebrating your 6th anniversary, do you have important schemes on the way for 2018? We try to launch a new product every month, except in the last quarter of the year, when we are focused on Christmas, so watch this space.
14. A last word to describe your work and your team? Mathematical
Concepto is an independent Fashion label from Romania. It is a brand that stands for powerful women, based on minimalist lines, unconventional cuts and unique combinations. A label inspired by women who know what they want in life. Who own their path, so it is easy for them to fulfill their dreams. Such women never give up, because they manage to always find their inner strength.
8. Best place to be creative? In
the workshop – the creative vibe is already there.
9. Your own favourite design?The
Django Janis leather jacket.
10. Your most tricky one?The Maxine Dress.
11. An artist we should follow?Pavel Grosu.
12. Biggest influence in your
13. What are the 3 key values of Concepto?Courage, determination and innovation.
14. Your passion for this environment started thanks to a sewing machine
from your Grandmother. Would you also like to convey this passion to the future
generation of your family?By all means! We’d love to cultivate the
aesthetic sense among the youngest members of the family.
15. A last word to describe your work?Provocative.
I am a conceptual fashion designer, artist, teacher and heart fighter. The background of the label is based on the concept to see fashion as a kind of medium to visualize new constructs about society and humans. The collections are made for men and women but mostly for humans who want to express themselves.
The umbrella term „Unisex“ only describes my openness towards new forms of being. What is a typical human? Who do we think we are? The way we describe ourselves does not fit in my imaginary fantasy of being. Fashion is a form beyond other mediums to communicate.
This description gives me a lot of freedom to design for men and women — it can more be seen as a form of cultural study. Garments, images and videos are only the end results of my permanent search for answers — for asking questions.
I am like an academical childish dreamer with a great sense for reality directed by my heart. Concerning this Form of interest. is not only a fashion brand, it is more a way of making some impact on the small world I live in.
What are the challenges of designing for both men and women?
I think there are some technical construction challenges in making clothes, but they are not really difficult to solve. First of all — designing for men and women means you need to deconstruct totally what you think what is typical menswear or womenswear. I was never interested to mold the different bodies to emphasize the typical men’s or women’s body. I never understood the way of trivial sexiness, which is so important for so many people and designers.
The meaning of clothes besides their functional description was always shifting throughout the history of fashion. For me there are no typical men’s clothes neither women’s clothes. My way of designing is a more sculptural research on the human body no matter what kind of gender.
Maybe this is part of my personal experience - when I was interested to wear oversized jackets, trousers and shirts as a teenager. The way the fabric built new shapes was quite interesting for me and is my understanding of fashion design. Finding new shapes through deconstruction.
To design for men and women does not mean that men need to wear skinny jeans and women boyfriend jeans. This is not what unisex garments mean. Unisex in my perspective is characterized by neutrality towards everyone who wears the garment. My way of designing has nothing to do with turning the gender codes around — this way of thinking would be too easy. I am more interested to develop garments which suit men and women in a contemporary society. At the same time it is also a kind of cultural study to break up old role models of men and women.
You can be everyone every day, but mostly you should be yourself without the discussed codes of society’s perception of being a typical man or women. We live in a time when we are still forced to see horrible images about what is beautiful and sexy. My way of designing should build an opposition to rethink the classical aesthetics. It is entirely influenced by the Japanese understanding of what is beautiful and the way a garment sculpture is built. The garments mostly are oversized or asymmetric. This way of making cuts allows you to develop a shirt in the same time for a man or a woman.
However, not every garment in the collection is unisex. Unisex is about a heartily driven understatement of ego-driven personalities. We all are human and should not reduce ourselves by clothes and the first perception. Fashion should be a form of communication to describe authentically who you are or who you want to be.
What are your thoughts on the gender-neutral trend?
First of all, I believe it is quite important nowadays to call old role models into question, which are still part of our everyday Life. The gender neutral trend fits quite well in our contemporary time in which a lot of systems collapse to reform themselves. There is a new way of signification and empathy for humans which comes up. I am convinced we all have a female and a male side in us. But what concerns me is that we should not forget how important diversity is for societies.
Every trend is only good by thinking about it — and transfer it into real situations. In my everyday life, I experience, it is more important to be clever, to be dedicated, authentic. This should be what we learn about the gender neutral trend. It is not about making men and women the same it is about loyalty, about calmness, and strength for diversity. The main problem is not being a man or a woman — it is a question about power.
I think what we can learn about the trend is to ask the question why humans want to be better or have more power over other humans? From this point of view it is more of an ego problem to describe humans by simple constructed words. Individuality is humanity and implies diversity without the need for power. Power is the problem and not what kind of sex you are :)
One of your collections appear to be inspired by outer space, what would you wear on Mars?
The background of the collection is the theory of Paul Watzlawick and radical constructivism. Everyone is living in his or her own universe through constructing the world by experiences and the ability to think. The collection’s title “I am in another universe“ is quite philosophical. The deeper meaning describes the human ability of empathy to respect the universe and the beliefs, thoughts of other people. It is a statement for knowing that we all only can try to understand each other - and stand for acceptance.
If you are aware of your own universe, you might get to a point of calmness and what we call reality could be different every day — it is only a form of communication and construction. What is real and what is fake can no longer be distinguished. It is a form of freedom to accept different behaviors and perceptions of others in our life. Compared to a life on Mars — it might feel the same. A feeling of adventure of not knowing — so I hope I could wear a bubble of laughing and smiling on Mars.
I scream, you scream, we all scream for …
Can you tell us about exciting plans for the year ahead?
There are a few exciting projects in the making. Form of interest. As a conceptual label includes not only garments and collections for men and women. Over and above that — I am quite interested to work with different creatives to have an interdisciplinary impact. I no longer think that single disciplines are modern. The connection between different fields bring out new sense and spontaneous challenges which only can emerge by leaving the familiar path to loose and find yourself again. This kind of process is only possible by challenging yourself and your creative world in connection with others. There will be different projects with artists, bands, friends and graphic designers. For the label itself I am still in the process to strengthen my vision of my label, and my inner wish to have a new impact of seeing the fashion system form anew.
Where do you find inspiration for your collections?
In the street, on the dancefloor, travelling… to be able to design I need to find myself, center myself, focus myself, study, travel and feel myself comfortable… all this paired with the inspirations from the place I go to results in a new Claudia Vitali collection.
How did you start designing swim- and beachwear?
It was three years ago, after having designed my first bodysuit collection. I figured out that each of them could also be used as a swimsuit and that there was a market for a product which was a body, but is also suited for water. Alternatively, which is a more sophisticated swimsuit, a bit more elegant and sensual. Something in which you would not feel dressed in a swimsuit, but which would also fit that purpose. The swimsuits I design are more like swim-able suits!
You use colorful and fun prints on your designs, which look a bit retro, with an ‘80s-’90s aesthetic. Can you tell us a bit more about the design process?
I constantly try to find new patterns and prints for my designs. Going to all kinds of fabric stores and also researching antique fabric prints. Other designs I find whilst travelling. Many of my works are collaborations, with artists and photographers. I have collaborated on works together with Melina Pecharki (Brasil), the artists Mexicana Meteoro, Nilufar Zarré (Uruguay) and Ali Cabello (Chile), and with the photographers Carlitos Trujillo (Ecuador) and Simon País (Chile).
What’s your favorite place to be in the summer?
A beautiful crystalline beach, with soft sand, sun and heat - happy people, dancing and having fun together with a good session of electronic music.
What exciting plans do you have for the year ahead?
I would like to convert Claudia Vitali to a sustainable and eco-friendly label and stop contributing to the contamination our beautiful earth. I am going to launch the first swimwear collection of recycled lyrca fabrics soon. Stay tuned!
YINKANA is a unique, Berlin based jewelry label. Utilizing traditional technique and a mix of man-and earth-made materials, we translate experiences and stories into elegant pieces of jewelry with a wild heart.
Where do you find inspiration for your collections?
Driven by a fascination of the interplay between scent and memory, YINKANA began as a personalized jewelry label which carried scent-based memories in small glass flasks. Now, the concepts of personality and lightness flow into the new designs.
An understated elegance and sense for simplicity, together with the fine materials and clean forms complete these compositions. Malu Lopez, the creative brain behind the brand, draws her inspiration from natural materials such as wood, plants, and minerals as well as found or forgotten objects, and their secret stories.
You use a great mix of natural and man-made materials in your pieces, your jewelry has an earthy undertone. How would you describe your connection to Mother Nature?
Well, I grew up in a place surrounded by dry mountains, desert and sea, and that’s what I have seen everyday. For that reason I might have a better understanding of the salty water, the blue sky and the yellow surfaces, more than the jungle or the countryside fields, even if I am also interested in them. I also loved sailing, and for me is the most naturally induced way of meditation that I never experimented. It just comes so easy and soft, whenever I am sailing I am in peace with myself, and with the world.
You employ traditional techniques when creating your pieces. Could you please tell a bit more about the production process?
Right now I am learning and developing a new collection by using the traditional technique “lost wax”, so every piece have been cast in metal from a previous wax prototype, which allows you to be very playful with volumes and shapes, and also adds a raw touch to the pieces. I love it, every piece of the collection seems to be ancient, to have a long story behind it. Also I am using natural beeswax which is very stimulating to work with, due to its texture and fragrance.
What exciting plans do you have for the year ahead?
I would like to go somewhere which I still hasn’t decided yet, where I can get inspired by the culture and the natural surroundings, and develop the concept for the next collection.
VIS A VIS is a street wear label based in Vienna. The label was founded by 22 year old Andrea Kerber in April 2016. VIS A VIS represents the interaction between noble an urban clothing. The apparent contrasts blend together perfectly and create a signature look. Another feature of the brand is the cozy and simple cuts, which ensure wearability and comfort. The label focuses on quality, craftsmanship and timeless design.
Where do you find inspiration for your collections?
VIS A VIS draws its inspiration from music, different fabrics, people and icons. The diversitiy in Vienna concerning different cultures and people affect VIS A VIS. During drinking coffee and listening music, I watch people passing by. But also some special fabrics are able to trigger a new idea.
Your collections are modern and feminine, perfectly encapsulate the character of the contemporary woman. What is the ideal woman you design for like? Do you have a muse?
The ideal woman I design for is a self-confident and strong. The idea behind VIS A VIS is to dress women who want to look fashionable and find comfort important at the same time.
My muse is definitely Caroline de Maigret.
You created a jewelry collection with jewelry brand Nadine Now, which we also have in store, and also asked a few questions from the designer, Nadine on this blog. Could you please tell a bit more about how the collaboration came into life?
Two years ago Nadine and I met up in Vienna searching for a flat. We stayed in contact and when we launched our labels and became self-emplyed, we decided to create a collaboration.
What exciting plans do you have for the year ahead?
In September I am part of the Vienna Fashion Week, so for now I have to prepare all the looks for the Show.
What is the most important consideration when designing a new collection?
When thinking of a new collection, I always start with the material. That is most important to me. We wear clothes all the time, so they should feel pleasant on the skin.
You really attend to the needs of women while designing your collections. Your pieces are made from natural materials such as wool, silk, cotton and linen, so that they would be comfortable to wear. Could you please let us know more about your ideal woman to design for? Do you have a muse?
I do not have a muse in particular. When designing, I like to think of a busy woman, who quite often has to spend all day wearing the same clothes and wants to feel comfortable and a little more distinct too.
Natural materials are great for day-long wearing because they are breathable. My personal favorite, wool is a great insulator and repels water and dirt. These materials are also very pleasant for me to work with. I tend to design minimalist clothes and play with patterns. Sometimes, I put in a bright color to balance the bald cut. I want my garments to be able to stand out or to nicely complement the look, depending on the wearer’s mood.
Where do you find inspiration?
My desire to create originally came from the love for textiles, so I usually let fabrics speak to me. Besides that, the inspiration comes from the streets as I love watching people. And there are still plenty of ideas stuck in my head and some pop out during the creative process.
Your pieces are created under sustainable practices. Could you let us know more about the production process?
I strive for sustainability in several areas. I use natural materials as they are biodegradable. I try to use local suppliers as much as possible. For example, the cotton I work with was mostly woven in the Czech Republic and I buy locally produced threads and haberdashery.
The working conditions are very important for me. I hate the idea of a huge amount of people working in a terrible and dangerous environment. All my products are made either by me, or by a seamstress in the Czech Republic. This way I know exactly who made which piece and moreover, it helps to reduce travel costs. I like to have limited collections and not to produce too much stock of one type of garment, the clothes are then a little more exclusive and less waste is produced. When I have any excess material, I try to think of some other way of using it.
What exciting plans do you have for the year ahead?
My brand is still very young, so everything is exciting and new for me. What I would like the most, though, is to make women (and men too) think more about what they wear, what it is made of, where and how it was produced. And, to think more about themselves, who they are and if what they wear reflects that. I am here to help them with all this :)