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MEET THE DESIGNER ALMAAlma, could you please introduce yourself...

July 01 2017


Alma, could you please introduce yourself and your brand?

I am Alma - owner, brains and the boss behind the brand Alma. Not only is it my name, but the name identified with my work, and I think it’s really cool that people identify me with both. I am 39 years old and I have a super cute daughter, we live in a small town just 10 minutes outside of Frankfurt.  

The brand, Alma is a labor of love and very close to my heart. My grandmother’s name is Alma, and translated in Spanish -what I love- “alma” means SOUL - which every piece has.


My background is originally in interior and home decor, and I also worked in gastronomy for many years. Two years ago I decided to focus solely on Alma, and since then it has been growing steadily.  My brand is a mix of streetwear with hand-drawn designs, and I also make an array of nice geometrical jewellery, including sexy, handmade body chains.


I really love to put my ideas on shirts and sweaters - and then to design different styles for men, women, and children. And of course it’s also utterly important for me to use ethical, fair-trade, and environmentally friendly products.

My concept is based on limited collections and many single pieces - each with their own different look. My clients are often quite surprised by my work, as it is rare to find hand-drawn designs on clothing. I believe it makes my label stand out from the crowd, and also gives me a unique proposition.

I now have a small atelier in Offenbach with 2 other designers. This is an important and exciting new step in my business direction, as I no longer produce my products at home - which means no more working in pajamas :)


What is the most important consideration when designing a new collection?

Usually, I have an idea which I put directly on the product and the result is a small collection. I am spontaneous and creative. I focus more on making a collective creation then a specific Spring/Summer or Autumn/Winter collection, but obviously there are no dresses in Winter!

What or who inspires you the most?

Oh, I am inspired by my everyday life, my travels in Europe, my hometown Frankfurt and my daily interactions with friends. And it’s not just that, it’s a lot of different inspiration - it’s hard to explain! I have my own unique style, and i think that it carries through each of my jewelry and clothing collection.


What has been the best compliment/comment some one has given your work?

The best compliments I get are personal feedback from customers during a fair or at a pop-up shop. Especially, when they admire my things and then finally decide to buy something. I love it when I see customers wearing my products, or when customers immediately recognize me and my brand.  

I’m proud of my label, and it’s super cool to share my enthusiasm with others.


I scream, you scream, we all scream for…

More local small business with good attitude for ethical products.

Can you tell us about any exciting plans for the year ahead?

I do have some plans! I would like to be more creative with my designs, but I’m still not exactly sure what comes in the near future. I love collaborating with other designers, and I believe you can find success by doing what you love.




MEET THE DESIGNER BIJOUX INDISCRETSPlease introduce yourself and...

June 13 2017


Please introduce yourself and your brand!

I am Elsa Viegas, the designer and co-founder of Bijoux Indiscrets.

Bijoux Indiscrets is a trailblazing company in the market of erotic chic products. From the time it was founded in 2006, in Barcelona, the brand has achieved position as a European and worldwide referent in the sector; and it’s currently present in over 40 countries all over the world.


What is the most important consideration when designing a new collection?

From our products, to events, to side-projects, our whole brand is centred around celebrating women and female sexuality. Throughout history, female pleasure has been treated almost as if it doesn’t exist. Women have been denied the right to feel pleasure on our own terms, yet our bodies are designed for it. We want to reclaim our power!

Being a designer and a woman in a woman-founded company gives me a very feminine approach to the development of new collections, and when I design new pieces I’m not only doing it as a designer but also as a critic and user.


Your collections convey a sensual feel, seduction, and exude confidence. Who is your muse and ideal woman you design for?

I guess there’s nothing more powerful than a sexy woman, because it is not about how you look but how you feel. Self confidence. Sense of humor. Elegance. Intelligence.

There are so many women I look up to and all for different reasons: Monica Bellucci, Emma Watson, Madonna, Serena Williams…

I love powerful women.


What dreams and fantasies would you like to fulfil?

I would love to have our products featured on the cover of Vogue, worn by one of these powerful women!

I would also like to see a day when women and men, irrespective of gender, are treated as equals, in all aspects of life (career opportunities, education, wages, sexuality, etc…).


Can you tell us about any exciting plans for the year ahead?

I love what I do. I love being a designer. And right now my plans are to keep designing accessories full of sensuality that empower women and break established prejudices and taboos, questioning social roles and rules!