MEET THE DESIGNER GRESNAYA The Lithuanian brand taking a...
MEET THE DESIGNER GRESNAYA
The Lithuanian brand taking a conceptual approach to clothing design, creating garments that exude a sense of freedom and elegance.
How did you start Gresnáya?
After 30 years of “captivity” in theatre costumes, I longed for clothes that gave me the long-awaited freedom in everyday life, yet still attract attention. A little theatre should always be there!
How do you start working on a new collection?
According to the motto: “Feel like air”! Collections are made in small series and complement each other with garments from previous collections. Every piece of clothing is designed, tested and worn by me. Only then, does the design go into production in a small manufactory in the Lithuanian capital, Vilnius.
What is the main source of inspiration? Who is your target consumer?
With Gresnáya it is not a question of submitting to the fashion trends and giving that to the consumer. It is important to trust and follow our ideas, desires and feelings - melancholic and at the same time hopeful, timeless and yet adapted to the spirit of the times. It is not essential to emphasise the figure, but rather to show elegance and attitude.
What are your futures plans for Gresnáya?
Producing your own creations creates new paths and leads to unknown goals. Take the freedom to be elegant and enjoy the elegance of freedom.