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MEET THE DESIGNER CLAUDIA VITALICould you please introduce...

September 05 2017


MEET THE DESIGNER CLAUDIA VITALI


Could you please introduce yourself and your brand?

I was born in Sao Paulo, Brazil. I went to Santiago de Chile to finish my fashion design studies at Inacap institute. After finishing my degree I went to Barcelona, Spain, where I studied styling in Audiovisual Communication & Make-Up Artistry. In the year 2009 I founded my label Claudia Vitali in Berlin.

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Where do you find inspiration for your collections?

In the street, on the dancefloor, travelling… to be able to design I need to find myself, center myself, focus myself, study, travel and feel myself comfortable… all this paired with the inspirations from the place I go to results in a new Claudia Vitali collection.

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How did you start designing swim- and beachwear?

It was three years ago, after having designed my first bodysuit collection. I figured out that each of them could also be used as a swimsuit and that there was a market for a product which was a body, but is also suited for water. Alternatively, which is a more sophisticated swimsuit, a bit more elegant and sensual. Something in which you would not feel dressed in a swimsuit, but which would also fit that purpose. The swimsuits I design are more like swim-able suits!

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You use colorful and fun prints on your designs, which look a bit retro, with an ‘80s-’90s aesthetic. Can you tell us a bit more about the design process?

I constantly try to find new patterns and prints for my designs. Going to all kinds of fabric stores and also researching antique fabric prints. Other designs I find whilst travelling. Many of my works are collaborations, with artists and photographers. I have collaborated on works together with Melina Pecharki (Brasil), the artists Mexicana Meteoro, Nilufar Zarré (Uruguay) and Ali Cabello (Chile), and with the photographers Carlitos Trujillo (Ecuador) and Simon País (Chile).

What’s your favorite place to be in the summer?

A beautiful crystalline beach, with soft sand, sun and heat - happy people, dancing and having fun together with a good session of electronic music.

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What exciting plans do you have for the year ahead?

I would like to convert Claudia Vitali to a sustainable and eco-friendly label and stop contributing to the contamination our beautiful earth. I am going to launch the first swimwear collection of recycled lyrca fabrics soon. Stay tuned!


Website: www.claudiavitali.com

Facebook: Claudia Vitali Clothes & Magic

Instagram: @claudiavitalii

MEET THE DESIGNER TAM ARACould you please introduce yourself and...

August 08 2017


MEET THE DESIGNER TAM ARA


Could you please introduce yourself and your brand?

Hi, I am Tamara Bodnarova and I create womenswear under the TAM ARA brand. I have always been tempted by fashion and I decided to produce clothing so I could change the way of thinking about quality and style.

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What is the most important consideration when designing a new collection?

When thinking of a new collection, I always start with the material. That is most important to me. We wear clothes all the time, so they should feel pleasant on the skin.

You really attend to the needs of women while designing your collections. Your pieces are made from natural materials such as wool, silk, cotton and linen, so that they would be comfortable to wear. Could you please let us know more about your ideal woman to design for? Do you have a muse?

I do not have a muse in particular. When designing, I like to think of a busy woman, who quite often has to spend all day wearing the same clothes and wants to feel comfortable and a little more distinct too.

Natural materials are great for day-long wearing because they are breathable. My personal favorite, wool is a great insulator and repels water and dirt. These materials are also very pleasant for me to work with. I tend to design minimalist clothes and play with patterns. Sometimes, I put in a bright color to balance the bald cut. I want my garments to be able to stand out or to nicely complement the look, depending on the wearer’s mood.

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Where do you find inspiration?

My desire to create originally came from the love for textiles, so I usually let fabrics speak to me. Besides that, the inspiration comes from the streets as I love watching people. And there are still plenty of ideas stuck in my head and some pop out during the creative process.

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Your pieces are created under sustainable practices. Could you let us know more about the production process?

I strive for sustainability in several areas. I use natural materials as they are biodegradable. I try to use local suppliers as much as possible. For example, the cotton I work with was mostly woven in the Czech Republic and I buy locally produced threads and haberdashery.

The working conditions are very important for me. I hate the idea of a huge amount of people working in a terrible and dangerous environment. All my products are made either by me, or by a seamstress in the Czech Republic. This way I know exactly who made which piece and moreover, it helps to reduce travel costs. I like to have limited collections and not to produce too much stock of one type of garment, the clothes are then a little more exclusive and less waste is produced. When I have any excess material, I try to think of some other way of using it.

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What exciting plans do you have for the year ahead?

My brand is still very young, so everything is exciting and new for me. What I would like the most, though, is to make women (and men too) think more about what they wear, what it is made of, where and how it was produced. And, to think more about themselves, who they are and if what they wear reflects that. I am here to help them with all this :)


Instagram: www.instagram.com/tam_ara_praha

Facebook: www.facebook.com/TamAraPRG

Website: www.tam-ara.cz

MEET THE DESIGNER NADA QUENZELPlease introduce yourself and your...

August 04 2017


MEET THE DESIGNER NADA QUENZEL


Please introduce yourself and your brand!

As a product- and photo designer I’m combining two of my passions, featuring faces and showcasing handcrafted design. To transform the traditional millinery into a new and individual context, I’m spending a lot of time experimenting with different techniques and hat shapes. My designs underline the individuality of the wearer through a clear design. All models are carefully crafted in my studio in Berlin.

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What is the most important consideration when designing a new collection?

Many of my hats are unisex … timeless, puristic and universal. I pay special attention to wearing comfort. The summer hats are light, breathable and adapt themselves to the headshape of its wearer through their braided structure.

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For my Autumn/Winter collection I’m using fine hair felt, mainly in velour, smooth hair and melusine. Those materials not only impress with their classy optical characteristics and a soft grip, but furthermore they are warming, windproof and water-repellent.

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What inspires you the most? Do you have a muse?

The sources of my inspiration are very diverse, ranging from classic movies like Fellini’s 8 ½, to impressions from my travels as well as targeted searches for special materials. I found many rarities in old, traditional shops in Paris, for example.

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Could you please tell a bit more about the production process?

I produce my hat collection by hand, using traditional hat makers techniques, with special attention to high quality, natural materials. For example, for the braiding I’m using renewable raw materials, like paper yarn and parasisal straw. Paper yarn is made from silk paper, which is cut or torn into stripes, then coated with celluloid (bioplastics composed of cellulose).

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For parasisal straw, fibers from sisal agave are used. Handwoven hat bases, dyed in Italy serve as a starting material. Many of my hat models are developed on very old wooden hat blocks. Only a few models I’m shaping by hand. It takes time to create a perfect hat.

What exciting plans do you have for the year ahead?

The Autumn/Winter collection ‘17/18 will definitely be extended by a few models for men!

MEET THE DESIGNER LISA DOROSHENKOVACould you please introduce...

July 27 2017


MEET THE DESIGNER LISA DOROSHENKOVA

Could you please introduce yourself and your brand?

My name is Liza Doroshenkova, I am a designer of my own brand LisaDorochenkova (pronounced in French). The brand exists for more than three years now. It all started with noticing the variety of beautiful fabrics and a strong wish to do something with them. In the first year I haven’t created entire collections, rather I designed unique items for individual clients. Now I create tiny collections two times a year. The collections can be purchased through the Internet, in a Moscow showroom hhlvk, and in Studio183 in Berlin. I continue working with the individual clients as well, and I am always open to new opportunities of cooperation.

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What is the most important consideration when designing a new collection?

When I start to work on a new collection the first thing I create is a mood board. I look for new textures, forms, fabrics… a stormy creative moment. At the same time one should always remember for what, and -what is more important- for whom you are creating your clothes, should think about the people, what do they want to wear. That is why I carefully work on the construction of my clothes to make it not only interesting and gorgeous, but comfortable and convenient at the same time.

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What or who inspires you the most?

Every time I am inspired by different things: paintings, movies, music, nature, textures, cities, or architecture. Though probably most of all I am inspired by people: people around me, people on the photos, old photos, I love to observe them, to study their faces, costumes, small details in their outfits, accessories. 

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How would you describe your interaction with the materials you use in your collection?

The fabrics that I use to create the clothes are important for me. The priority for the garment is to feel comfortable, so I prefer to work with natural fabrics. At the same time I experiment a lot with the fabrics, I check their possibilities and limits. I paint the fabric, bleach it, I create the prints and embroideries, I tear the fabric up, strain it and do various manipulations to it. Not all the experiments I use eventually in my works, but the process itself absorbs me.

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What has been the best compliment someone has given you on your work?

A girl bought my dress to wear it for her sister’s wedding. She told me she would buy the dress even regardless of the wedding, she loved it so much. Fortunately the dress did not just suited the girl, but looked amazing on her. Later she wrote me a thank you letter full of warm wishes including the photos from the wedding - that was really touching and a pleasure to read.

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Can you tell us about any exciting plans for the year ahead?

I will keep on working. I would like to change the work process slightly to make it more efficient, but I won’t reveal the details for now. For my summer collection, I collaborated with a painter from Moscow, Katya Gavrilova, she created the images of shuttlecock for me. We both enjoyed working together, and plan to continue our cooperation.

I also wish to increase offline sales and start cooperating with new shops. And as always I am open to all new creative projects like movies, theatre, photography – these works are always interesting.


Website: dorochenkova.com

Facebook: www.facebook.com/fine.LisaD

Instagram: www.instagram.com/lisadorochenkova

MEET THE DESIGNER ASMITA MARWAPlease introduce yourself and your...

July 18 2017


MEET THE DESIGNER ASMITA MARWA

Please introduce yourself and your brand! 

We at Asmita Design have always believed in timeless fashion and we keep evolving a concept over a few seasons. Recycling, upcycling and sustainable fashion is what we at Asmita Design believe is the future and have established ourselves as a brand that has given resort wear a whole new dimension, keeping sustainability, and eco-friendly design at the heart and soul of the label.

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Our clothes are for the free-spirited world traveller, who is bohemian at heart, dreaming of a world without boundaries. There is nothing more beautiful than a woman being unapologetically herself, comfortable in her perfect imperfection - that is the true essence of beauty.

This Zen label celebrates wanderlust and the eternal traveller, bringing together various cultures and heritage art forms to tell a story, season after season.

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The designer, Asmita Marwa believes in taking the less-travelled road, and her collections reflect the same ideology as she fuses traditional and global aesthetics through her avant-garde sensibilities, her forte being resort wear.

She has been a part of Lakme Fashion Week since 2008 and Fashion Week in Goa since 2011, and has now been invited to show her ‘Zero Waste’ collection at the recently concluded Global Sustainable Fashion Week, Budapest, Hungary. A bundle of talent, Vogue has featured her as a ‘Promising Talent To Watch Out For’. Since then she has been re-inventing Fashion and Style every season like a breath of fresh air.

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What is the most important consideration when designing a new collection?

I work towards a synergy of aesthetics, a certain flow which is seamless yet innovative - drawing inspiration from my rich culture and heritage, but the design language remains global!

We make a lot of separates, which can be added to any wardrobe and give it a distinctive appeal. My design mantra is timeless fashion, which crosses borders and boundaries. There is a certain spiritual energy, which comes through as every garment is handmade with great care.

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What or who inspires you the most? Do you have a muse?

I’m an avid traveller and love exploring new places and cultures. It has been my main source of inspiration.

My muse, Maya is a product of my imagination but I know she exists in every modern Woman. Maya, the free spirited world traveller bohemian at heart, dreams of a world without boundaries.

She is independent and spirited enough to wear a drape with the same sanguine ease as a pair of samurai pants or shorts. She is eclectic. She is bohemian, and her wardrobe is a perfect example of diversity - mixed and matched in quirky abandon.

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You employ sustainable practices. How do you incorporate environmental consciousness into the production process?

As we have mentioned, we at Asmita Design have always believed in timeless fashion and are evolving a concept over a few seasons. Asmita Marwa is a sustainable fashion label creating and manufacturing garments in-house, using ethical norms and practices. We believe in ‘Cradle-to-Cradle’ design, or re-generative design, which is holistic. We create systems that are not only efficient but also essentially waste-free.

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Could you tell us a bit more of what sustainability means to you?

Sustainability is an ideology, a state of mind, and a concept close to my heart as a designer and a creative person. It is the crux and essence of my label and brand. Sustainability is about slow-fashion, time-less fashion, it’s about evolving a concept, re-inventing and re-interpreting it over a few seasons. Sustainable fashion does not believe in churning out collection after collection making the consumers feel that they are outdated because they don’t have the latest pieces. It is about adding separates to continue the evolution of a concept or design language.

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What exciting plans do you have for the year ahead?

We will be taking part in Fashion Week in Delhi and Mumbai the coming season, and will also take our brand to various other cities in India. We are looking forward to retailing in Europe and are working towards it.


Website: www.asmitadesign.com

Facebook: https://www.facebook.com/marwa.asmita/

Instagram: https://www.instagram.com/asmitamarwa/

MEET THE DESIGNER TANJA CHRISTIANI Please introduce yourself and...

July 11 2017


MEET THE DESIGNER TANJA CHRISTIANI


Please introduce yourself and your brand!

My name is Tanja Christiani, I’m a Berlin-based fashion designer focusing on womenswear.

After a term abroad at Central Saint Martin’s in London I graduated at the University of Applied Sciences Berlin (HTW Berlin) and founded my eponymous label at the end of 2015.

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What or who inspires you the most?

Modern Architecture has always been a big inspiration for me. My graduate collection was inspired by buildings of Mies van der Rohe, Frank O. Gehry and Zaha Hadid, thus when I founded my label I just went on. Usually I just pick some buildings or their layouts, trace parts of it on transparent paper, deconstruct it and put it on the body. I would say architects and their work inspire me the most.

What is the most important consideration when designing a new collection?

My love for architecture and sculptures which influences the shape, colour and textures of my designs. I deconstruct and distort given forms to merge them into something new. The first sketches of a collection are always quite opulent, with a lot of unnecessary details - for my taste. So I downscale these details until the garments are wearable. Besides wearability, quality, femininity and fit are the most important things in my collections. Clear cuts and feminine silhouettes are made from high-quality fabrics. I renounce the use of fur, leather, silk and wool and everything from sample to the final garment is made in Berlin.

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How you would describe your affinity and your interaction with the materials you used in your collection?

It is important to note that all the fabrics are high quality and vegan. I especially like working with volume, cuts, textures and colors. I love black, it is timeless and goes with everything, that is why I use black in every collection and pair it with other colors from my research and my inspiration.

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Can you tell us about any exciting plans for the year ahead?

We just shot our Spring/Summer ‘18 collection and in September the Autumn/Winter ‘17 collection “Városkép” will be on sale. In 2017 we want to start to develop and find more stores outside of Berlin to sell our collections.

Studio183 x Martin Margiela Archive Pop Up Opening NightWe have...

July 10 2017


Studio183 x Martin Margiela Archive Pop Up Opening Night


We have started off Berlin Fashion Week with a very special opening night for our Maison Martin Margiela Archive Vernissage and Pop Up in the Studio183 Flagship store.

It was an exclusive night of serious fashion, where the guests could dive into the history of Martin Margiela and have a chance to add rare, incredibly hard-to find pieces to their collection.

Select archive Maison Martin Margiela pieces, iconic accessories, rare lookbooks, video tapes of runway footage, and other unique collectors’ items were on display from the very first collection of 1989 through the ‘90s onwards.

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Thank you for all the fabulous people who joined us! See the highlights of the event as a selection of images.

A very special thank you to our lovely sponsors, Windspiel Manufaktur, Kreutzbergs Regenerativum, Hoos London Gin, Michelberger’s Fountain of Youth, Weingut Dr. KoehlerDÖRRWERK and Wildcorn, who made the night even more enjoyable!

MEET THE DESIGNER BLACK ANAARPlease introduce yourself and your...

June 24 2017


MEET THE DESIGNER BLACK ANAAR

Please introduce yourself and your brand!

My name is Frances Stafford and I have been living between Berlin and Bahrain for the last three years. I first came to Berlin via my work with the Bahrain Authority for Culture and Antiquities: my coworkers and I were placed on a project to meet all the big players behind Art Berlin Contemporary and Berlin Art Week in association with the Goethe Institut.

I had been living and working in Bahrain as a curator, producer and cultural programmer since 2010 and designing my own clothes was simply a hobby. I also used to model for Arabic and Indian fashion designers in my free time and worked with many artists, photographers and creatives in general. On the trip to Berlin I met my now fiancé and have been living here permanently in Berlin since December.

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Can you please tell us where did your first inspiration come from for your label?

Black Anaar was born from my final large-scale cultural project I produced and directed in Bahrain.

“Little India”, revealed the historical significance of the first non-Arabs who settled in Bahrain and looked at the connectivity between the two cultures. I was responsible for beautifying, highlighting, and developing the Indian sector of the central market, or Souk, in Manama, which included conserving the exteriors of 12 historic houses, creating public spaces where markets and festivals could take place and adding outdoor museum signage to share the rich history of the area.  You can imagine the color, food, songs and dancing that we experienced while mounting the project launched publicly in December of 2016.

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While working on the project with the local community, I was plunged into the vibrant world of the over 200 year old traditional marketplace that boasted a mix of Muslim, Hindu, Christian and Jewish traders and craftsmen. I was most impressed with the community of tailors who created garments from the plethora of fabric present in shops and along the sides of streets. It was from these bustling alleyways that I designed and created my first Black Anaar pieces.

I spent hours looking for vintage fabric and special pieces and was pleased that there were many hidden treasures from the 60’s and 70’s. I also worked with local fabric dealers I know to search for special fabric I was keen on using. I created pieces with some beautiful hand dyed linens and vintage Tussah silk while at the same time used special arabesque printed fabric blends to create some loud oriental pieces. I spend a lot of time looking for unique woven shawls and embroidered material as well. Every piece I make is one-of-a-kind and I hope the special nature of the designs will allow their owners to keep them as collector’s pieces.

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What is the most important consideration when designing a new collection?

I continue to spend my time between Bahrain and Berlin, and am finding new inspiration in this diverse city, while I continue to draw upon my memories from the Gulf. I am also selling my garments in boutiques and concept stores in Bahrain - mostly to Arab clients who wear abayas- the style of long open coats also present in my collection.

As we have seen Arab women experience a sort of fashion revolution, many women are choosing printed or patterned abayas instead of the traditional black garments the Gulf is known for.  I am taking that one step further and presenting these garments as unisex to completely break the gender stereotypes that are so restrictive in the Gulf.

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I also have my studio here in Kreuzberg now and am having fun making these traditional type garments with very unusual types of fabrics. Berlin is also a very relaxing place to create. The freedom here is a nice alternative. It is this permutation between the two worlds that has amalgamated in my label’s cross-cultural form of style.

I characterize Black Anaar as Middle Eastern inspired, urbanized fashion that encompasses a diversity of dress, as I try to balance these two divergent cultural poles I am constantly referencing.

Each individually crafted piece enlivens the history of its design, fabric and story with every articulation of its wear and I love sharing the cultural reference points or history of the pieces with my clients. I think now more than ever, it is important to have a realistic understanding of the vibrancy and life that is present in the region - which is unfortunately darkened by incorrect media coverage.

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Can you explain a bit about the mythological concept behind your label?

The concept behind Black Anaar comes from the myth surrounding the forbidden fruit in the Garden of Eden and the subsequent first dressing of Adam and Eve. The contemporary legend that Sumerians described Bahrain (ancient Dilmun) as this garden “paradise” lives on in local folklore.

Its reference can be found in the Epic of Gilgamesh, although scholars have not supported the local legend. Bahrain was once very lush and had fresh water aquifers throughout the island. It was always an important point of trade with a strong history of settlement throughout the ages and is in close connection with its surrounding area of Saudi, Iran and North Africa in general.

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I wanted to use the icon of the original “forbidden fruit” or anaar - meaning pomegranate in Farsi, Urdu, Hindi and other ancient languages - in the name of the brand to call this story of Adam and Eve to memory. By default the story touches on the important inception of “clothing”, unfortunately linked to shame when in actuality clothing had an important protective qualities- shielding humans from the elements, insects and damaging flora.

I find it interesting that in Greek and Roman myth the pomegranate was also symbolically linked to birth, seasons and cycles. When these genesis stories were transmitted to the west there was no reference point for the pomegranate as the fruit did not grow there…and so the symbol was changed to an apple.

I like looking at this example of appropriation, translation and the blurring of facts and truths as a mirror of our current global society. It is this reference to sharing and appropriation between cultures, traditions, global patterns and modes of expression that is explored in the label.

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How would you describe your affinity and your interaction with the materials you use in your collection?

For me the anaar is the cultural cacophony of shapes, colors, and textures whereas the black alludes to mystery, the alternative and the subversive, but also to Berlin’s most common palette in fashion.

Can you tell us about any exciting plans for the year ahead? 

This year will be really exciting as I will be working on a fashion film and will be planning a runway show in Bahrain as well as Berlin. I will also be creating a new collection.


website:
http://www.blackanaar.com
facebook: https://www.facebook.com/blackanaar/
Instagram: https://www.instagram.com/blackanaar/

MEET THE DESIGNER OIL BY OLIVEPlease introduce yourself and your...

June 20 2017


MEET THE DESIGNER OIL BY OLIVE


Please introduce yourself and your brand! 

I’m Olive - from OIL by Olive. I was raised in NY, but have been residing in Berlin for the last 3 years. I just released my third collection, which explores the freedom of expression - where style is no longer defined by gender, class or sexuality - and we have the total ability to define ourselves.

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What is the most important consideration when designing a new collection?

Comfort - not only in the pieces themselves, but for the wearer, to be comfortable in their own skin. I want my clothes to make someone feel great about themselves, to help them feel confident and beautiful, sexy and powerful.

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What or who inspires you the most?

I draw influence from the world I see around me, in which no one can be defined by a single term. My collection represents a specific point, where him and her, gay and straight, trash and elegance all meet and can be confused for one another.

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Do your clothes also convey a political message about society? How important is it for you to offer an alternative regarding gender norms?

We live in a world that often tries to label us and pressure us into acting one way or another. We’re asked to choose our identity based on limited options.

At OIL by Olive we reject labeling. My aim is to provide an alternative, to let people stand out and stand above, to be their true selves.

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How does Berlin influence your aesthetics?

I think I still retain a lot of my aesthetic from my time in New York. But being in Berlin has greatly opened my mind to the many different forms of self. I’ve met so many intriguing characters in Berlin - who feel free experimenting with their identities in this open and accepting environment. I’ve realized just how limiting popular culture is, which is why I want to offer an alternative for those who crave the ability to express themselves freely.

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Can you tell us about any exciting plans for the year ahead?

At the moment, OIL by Olive is dedicated to sustainability - everything is hand-made and produced locally in Berlin. By doing so we reduce waste and avoid unethical production processes. As we grow and evolve, I’d love to dedicate more to environmentally-conscious practices, such as using only surplus materials and renewable energy. Because without the future of the planet, there is no future for OIL by Olive.  


website: http://oilbyolive.com/

instagram: @oilbyolive

facebook: https://www.facebook.com/oilbyolive/

MEET THE DESIGNER ELIZABETH LEFLARPlease introduce yourself and...

June 17 2017


MEET THE DESIGNER ELIZABETH LEFLAR


Please introduce yourself and your brand!

I am a native of the Pacific Northwest, currently based here in Berlin. Raised by two artists, I always knew that I was meant to make things, but for many years, could never quite figure out exactly what. Jewelry design is something I sort of stumbled into but it left me completely enchanted.

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My label comes out of that enchantment. It’s born out of curiosity and guided by an instinctual design aesthetic. The precise inspiration behind the line is mysterious to me and takes many forms, but in the end, I think the greatest inspiration goes back to that idea of transformation - from the physical transformation of the materials, to that feeling when you put on a piece of jewelry, the stories it may carry with it, and the sense of empowerment all that can make you feel.

What is the most important consideration when designing a new collection?

“Would I love to wear this?” So much design - fashion or otherwise - has turned to mass appeal, but I was raised to trust my eye and my creative instincts, so if I’m not personally excited to wear a piece myself, then it has no place in my collection.

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In your most recent collection, the Tidal collection you use organic shapes and natural materials, like pearl, sterling silver, and brass. How does nature inspire you in your designs?

Growing up in the Pacific Northwest, my family spent a lot of time outdoors and on the Oregon Coast, so I’ve always felt a really strong connection to that area.

For this reason, the Tidal Collection is probably the closest to home for me, drawing its inspiration from there. Dancing down the windswept beaches, climbing the rocks and peering into tidal pools - there’s so much rough and rugged beauty. As a child, I always had sand in my shoes and a beach agate in my pocket. I loved the idea that this all could be reinterpreted and incorporated into something to wear, still to treasure.

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You employ ethical practices in the production process. Could you please explain about it a bit?

Again, my entire childhood had a backdrop of forest and ocean, so this is something important to me. In an effort to reduce my ecological footprint, I use recycled metals whenever I can, sustainably sourced pearls, and I work with local suppliers at every opportunity.

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Can you tell us about any exciting plans for the year ahead?

I’m currently finishing the prototypes for my upcoming collection, which will play with light, some bolder shapes, and finally introduce a little color! This time inspired by our beautiful planet’s transformative nature, it plays with organic versus geometric form. It will definitely be something new for the line and I can’t wait to share it with Studio183 soon!


website: www.elizabethleflar.com

instagram: www.instagram.com/elizabethleflar

facebook: www.facebook.com/elizabethleflardesign

twitter: www.twitter.com/elizabethleflar

MEET THE DESIGNER MOONKIDPlease introduce yourself and your...

June 15 2017


MEET THE DESIGNER MOONKID


Please introduce yourself and your brand!

I am Anja Mrakovic, the founder and designer behind Moonkid Jewellery Design, Berlin based contemporary jewellery label.

Everything started as a personal side project while I was still working as an architect in Zagreb and Montreal. After moving to Berlin I decided to finally pursue it as a full time profession. If I should briefly introduce the brand, I would say that the brand tries to combine different expressions - it is bold in one way and minimalistic in another. Combination of color applied to a pure geometric form is what makes my jewellery striking but simple at the same time.

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What is the most important consideration when designing a new collection?

So far, with color as the hallmark of my first collection, I was constantly introducing new items to fit into the existing span of various colors and patterns. I am still just in a phase of experimenting with some new techniques and materials for the new collection while my main concern is to stay original - staying inside the same aesthetic range but avoiding the trap of repeating myself.

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Who is your muse?

It is hard to talk about a specific person that influences my designs. I wouldn`t say that there is some specific “muse” that inspires me… It is more about various influences that come from my background, many of which maybe even I am not aware of.

Also, very often people ask me if I was inspired by Africa or Egyptian jewellery – although it was never a conscious decision, my love for travel has to have something to do with it.

What kind of craft techniques do you use when creating your unique pieces?

The process is strictly mechanical – no soldering or welding, only “dry” joints. Some pieces are also industrially premade, which I then assemble into small structures. At the moment, I work mostly with copper and cotton thread folded in different patterns, a process that requires great precision and time.

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How does your background in architecture influence your designs?

I would say that the influence is mostly visible from the fact that I approach each of my pieces as a structure made of different layers: a body that consists both of inner “skeleton” that keeps the form and an outer  "facade".

The skills, tools and insights acquired from architecture education are definitely something that allowed me to quickly scale down to jewellery, considering I had no formal training as a jewellery designer.

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Can you tell us about any exciting plans for the year ahead?

My main wish for the future is to continue developing new jewellery and skill sets, but the main preoccupation right now is to increase the online presence of the brand, and expand to markets outside of Berlin and Germany.

Website: http://www.moonkidjewellerydesign.com

Facebook: https://www.facebook.com/MoonkidJewelleryDesign/

Instagram: https://www.instagram.com/moonkidjewellerydesign/

MEET THE DESIGNER BIJOUX INDISCRETSPlease introduce yourself and...

June 13 2017


MEET THE DESIGNER BIJOUX INDISCRETS

Please introduce yourself and your brand!

I am Elsa Viegas, the designer and co-founder of Bijoux Indiscrets.

Bijoux Indiscrets is a trailblazing company in the market of erotic chic products. From the time it was founded in 2006, in Barcelona, the brand has achieved position as a European and worldwide referent in the sector; and it’s currently present in over 40 countries all over the world.

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What is the most important consideration when designing a new collection?

From our products, to events, to side-projects, our whole brand is centred around celebrating women and female sexuality. Throughout history, female pleasure has been treated almost as if it doesn’t exist. Women have been denied the right to feel pleasure on our own terms, yet our bodies are designed for it. We want to reclaim our power!

Being a designer and a woman in a woman-founded company gives me a very feminine approach to the development of new collections, and when I design new pieces I’m not only doing it as a designer but also as a critic and user.

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Your collections convey a sensual feel, seduction, and exude confidence. Who is your muse and ideal woman you design for?

I guess there’s nothing more powerful than a sexy woman, because it is not about how you look but how you feel. Self confidence. Sense of humor. Elegance. Intelligence.

There are so many women I look up to and all for different reasons: Monica Bellucci, Emma Watson, Madonna, Serena Williams…

I love powerful women.

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What dreams and fantasies would you like to fulfil?

I would love to have our products featured on the cover of Vogue, worn by one of these powerful women!

I would also like to see a day when women and men, irrespective of gender, are treated as equals, in all aspects of life (career opportunities, education, wages, sexuality, etc…).

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Can you tell us about any exciting plans for the year ahead?

I love what I do. I love being a designer. And right now my plans are to keep designing accessories full of sensuality that empower women and break established prejudices and taboos, questioning social roles and rules!

website: http://www.bijouxindiscrets.com/en/

facebook: https://www.facebook.com/bijouxindiscrets

instagram: https://www.instagram.com/bijoux_indiscrets/

twitter: https://twitter.com/Bijouxindiscret