Filtered By fashion


May 22 2018

MEET THE DESIGNER - PBG STUDIO-Please introduce yourself and your...

April 27 2018



-Please introduce yourself and your brand?

PBG is a Prague based fashion accessories studio founded in 2011 by Aneta Vojtová and Tereza Horáková. PBG is designing and producing minimalistic and practical bags, backpacks and other leather accessories.
We create all of our products from scratch, source the highest quality materials from all over the world and pride ourselves on the best quality and design for a practical but fashionable accessory.


- What is the most important consideration to you when designing a new collection?

Not only the aesthetic aspects are important for us when we are designing the new collection, we also focus on the customers practical requirements for day to day use. Thus, especially the requirements for carrying bags in the city.

- What or who inspires you the most?

Our inspiration often comes from our personal lifestyle .


- What has been the best compliment/comment someone has given your work?

The best compliments/comments comes from customers, who already owns several of our products and buying another one.

- What is your greatest strength
The greatest strength of our products is their simplicity.
We make efforts to create products that will be both practical and elegant.


Important for us are also quality materials that play a major role in the finishing of handbags. We are not afraid to use the materials that are originally destined for a flattery and they have such high durability. This means that our bags are really ready for every load. The style of our bags is easily recognizable, elegant, dampened in color with urban breathing.

- Can you tell us about any exciting plans for the year ahead?
We would like to extend our brand to other small products that are associated with urban life. Such as key rings, glasses, but also scarves, which are often a great addition to a handbag. A new collection of scarves will be in cooperation with a young artist from Vienna. This will be a whole new and interesting experience for us.


MEET THE DESIGNER - a.ACHATa.ACHAT is a Berlin-based fashion...

April 10 2018


a.ACHAT is a Berlin-based fashion label that understands itself as a platform, rather than just a clothing brand – founded by Bergit Faßl in 2015.
It aims to establish an interface between contemporary art, fashion, food, and music. a.ACHAT’s projects are often based on collaborations with artists, illustrators, and graphic designers.


On the edge of contemporary and avantgarde, the clothing part of a.ACHAT is based around simplistic shapes, playful patterns and clashing textures for all sexes.
a.ACHAT creates handmade products in small quantities and small irregularities are part of their character. We work with high quality fabrics and materials to complement our designs while keeping an eye on sustainability as much as possible.


If you were a…

- Fruit? Hawaiian Ulu

- Book?
Ovid: Metamorphoses

- A time of day?
Around 4 or 5 o’clock in the morning

- A city?
Tangier or Kyoto

- Where do you source your inspiration?
people, materials, journeys, landscapes, life in total


- What do you dream about?
For that moment about mycelium in general and Lingzhi mushrooms

- What is your favorite thing about what you do?
screen printing and other printing techniques, working togehter with people

- Can you tell us about any exciting plans or goals for the year ahead?

Have fun. Stay tuned.

You can find a.ACHAT’s collection at our Mitte location. Come join Studio183 28.04  // for a.ACHAT’s gallery weekend event!


MEET THE DESIGNER - HERMIONE FLYNNHermione Flynn is Berlin based...

March 15 2018

                       MEET THE DESIGNER - HERMIONE FLYNN

Hermione Flynn is Berlin based fashion studio offering a wide range of designed garments made in an unisex approach. The German label has been developing different lines focusing on artistic integrity, aesthetic, function and sustainability. HF’s designs are challenging current norms through a creative process using Human body, space and time with clothes. 

Check out the 3D fashion film made by HERMIONE FLYNN and MIMIC PRODUCTIONS. 

Let’s find your favourite piece at STUDIO183 Flagship Store.


If you were.. 

A country?
I’ve moved around a lot, so I don’t feel particularly connected to one country, I’m not nationalistic in that sense. Instead of being a country, I’d describe myself as the ocean.

An adjective?


A fictional Character?
Hermione Granger - those books taught everyone how to pronounce my name.

An Artist?
Marina Abramović


An Animal?
My dog, Wednesday Addams

An invention?
The battery

A historical event?
New Zealand leading the world in womens’ Suffrage.


Your clothes highlight creative and social commentary. In your opinion, how might the fashion industry become more socially responsible?
It goes without saying that the consumer has been educated by the market to believe that clothing costs a certain amount to make, and this price is inaccurate. For starters, we need to educate the consumer so that everyone understands actually how much clothes cost. That will inevitably lead to ensuring that there are fair wages for workers, and processes that don’t interfere so much with the environment etc…
Alongside this level of social responsibility in the production, I also think about fashion’s social responsibility in terms of aesthetic, and how we could break the boundaries a little more. If fashion’s leading the way in terms of the aesthetic of clothing, there’s potential there to also show the public that men can wear dresses, or bigger women can wear particular silhouettes, or whatever.


HF’s range is original for being unisex. Do you think that it will become increasingly a norm to create unisex collections in fashion?
Yeah I think so, and I hope so. The only challenge is adjusting for different body sizes. Other than that, I don’t see any reason why men shouldn’t wear certain garments and visa versa. No reason at all. If patterns are adjusted to fit a man’s body shape, there’s no reason why men shouldn’t be wearing dresses, skirts,
jumpsuits, whatever they want.



MEET THE DESIGNER - KLEVANG“My name is Heidi Klevang and I am the...

March 13 2018

                                 MEET THE DESIGNER - KLEVANG

“My name is Heidi Klevang and I am the founder of KLEVANG, a Nordic fashion brand with location in the Copenhagen. With a heritage of dark Nordic aesthetics and having roots from the Faroe Islands, KLEVANG gets is signature from these beautiful islands and its culture. Timeless classic designs disrupted by raw details, focusing on exclusive materials and excellent craftsmanship.My visions for KLEVANG are to create a brand that speaks to empowered and independent women who appreciate craftsmanship and clever sensuality.

It has always been a dream for to launch my own clothing brand. I started out in a designers collective studio in Copenhagen, making my own production. Last year I took the leap into having my own show room and this season is the first time for an outsourced and bigger production. So a lot has happened this last year.”

Check out our selection of Klevang collection at Studio183, Bikini Berlin.


If you were…

… A city? Tórshavn, my home town. 

… An adjective? Melancholic.


… A meal? Vietnamese springrolls

… An island? The Faroe Islands 

… An artist? Hansina Iversen, a faroese painter


… A fictional character? An elf

… A song? Ingen appel, by Søren Huss a danish singer


… A nightclub? Have no idea, but if I could choose a bar it would be a Salon 39 in Copenhagen. 

… A book? The power of now, by Eckart Tolle

… One piece of your last collection? Black pants


You get inspiration from Nature and try to develop sustainable collections. In your opinion, how the textile industry could become more eco friendly and socially responsible?
The textile industry should be more open to sharing knowledge. There is a lot of pressure on the people in this business and sustainability can mean a lot of things. It is not only being aware of using eco-friendly materials, but also being socially responsible. The textile industry should be better at sharing knowledge. Contributing to your local area, using local materials and resources. Making long lasting garments, recycling and contributing to the society.

Any specific scheme in preparation for 2018?
2018 is in for a bit more color and hopefully new collaborations.


“My inspiration often comes from the beautiful nature of my home the Faroe Islands. There is a very special kind of ambiance in the air.”


February 28 2018

                        MEET THE DESIGNER - KAIRI LENTSIUS 

Lentsius Design is an accessories and clothing independent label created in 2013 by Kairi Lentsius, who is a versatile artist proposing an interesting combination of accessories and conceptual fashion design. In fact, her designs are symbolized by new materials and shapes, sustainability and incorporating technologies in the development of her line. On another hand, she has been developing handmade jewelleries and accessories in Estonia, in particular with her father Mart Lentsius, to create unisex Scandinavian chic and timeless pieces.

Shop Lentsius Design items at STUDIO183 Flagship Store.


If you were…

… A country? Estonia 

… A song? “The Time Is Now” by Moloko

… An artist? David Hockney maybe?


… A supernatural power? Flying

… A movie/series? Wes Anderson “The Royal Tenenbaums”


… An invention? A clock

… A monument? Ai Weiwei’s “Good Fences Make Good Neighbours”

… A cocktail? Gin tonic


… A book? The Magus

… An island? Saaremaa


You have been working on different projects from print designs, accessories and garments, using original materials and technologies. Do you consider that it’s important to be a versatile artist?
I find it interesting to work in different mediums and to reinvent my ideas in different materials. I also prefer to think of myself as a product designer who loves fashion!


Sustainability is a key feature of your work. At a citizen scale, how could we move toward an efficient sustainable development in your opinion?
Oh, I think about it every second day! It does sound like the basics but recycling should really be a part of everyones daily habits but it ain’t so. Also avoiding plastic bags is such an easy thing to do if one think that it brings benefit.
As a designer I like the idea that I produce as much as people buy from me. I don’t create large amounts of excessive trash to this world and I do take responsibility for it. We hardly create any left overs that can’t be recycled.


What’s your biggest influence in your artwork?
Materials and people. My brother inspired me to start making jewellery with his knowledge about aircraft engineering, my dad inspired me to incorporate wood to my collections and my friends inspire me to create things for their niche.


          Pictures have been shot by Getter Kuusmaa from Studio GET


February 28 2018


Simple Community is an accessory label based in Amsterdam and founded by two travel addicts sharing a common passion. Simple Community endeavours to make your daily life and journeys easier with multi-functional products. They give great importance to practicality, functionality and quality whilst keeping it simple! Their bags are originally designed, using traditional Kutnu fabric, which is made from silk and cotton and woven on the hand looms of craftsmen from Gaziantep in Turkey.


If you were…

… A city? Izmir, Turkey

… An animal? Humming bird

… A drink? Aperol spritz


… A season? Spring

… A song? Adventure of a lifetime

… One of the 5 senses? Taste


… A festival? Coachella

… A nightclub? Single Fin, Bali


… A plant? Palm tree

… A restaurant? Mangerie, Turkey


Could you explain to us how you founded your community?
We are two friends who are passionate about traveling and easing our daily lives by using functional products. We love collecting memories and enjoying the life to the fullest so we created bohemian products with functional designs. We hope to share this feeling in our community.

3 adjectives to describe your crew?
Travel addict, passionate, joyful.

What’s your main objective for 2018?
Unite people in a community who share same interests and bring joy and a sense of belonging to their lives by using our products.


MEET THE DESIGNER - STUDIO WINKLER Julia Winkler, who grew up in...

February 20 2018

                     MEET THE DESIGNER - STUDIO WINKLER                               

Julia Winkler, who grew up in Zurich and is now working in Berlin, launched STUDIO WINKLER in 2012 after graduating from Berlin’s International University of Art for Fashion (ESMOD) with a Diploma in Fashion Design and Pattern-Making. Her collections contain many influences that are smartly connected, which create the magic of her work.

Find your favourite Winkler’s piece at both store locations STUDIO183 Flagship Store & BIKINI Berlin.  


If you were…

… A city?
A mix between where I live (Berlin) and where I come from (Zurich) with some unknown ingredients of cities I have never been.

… A monument?
It’s not a monument but a sculpture, Maurizio Cattelan’s Ostrich.

… A season?
Winter but with snow.


… A painting?
Jonas Burgert, trag früh 2017.

… An animal?
A black cat.

… A sport?


… A book?
“Das weisse Buch” by Rafael Horzon or Rocko Schamoni “Risiko des Ruhms” –
both hilarious. And the Dries Van Noten inspiration book.

… A movie/series?
Comedians in Cars getting Coffee.

… A song?
Moodymann, Sunday Morning.

… A nightclub? 
I don’t really go to nightclubs anymore… I tell you my favourite bar – Rias GT in Manteuffelstrasse or Würgeengel.


Your graduation collection made in 2012 has been a springboard given that you won 2 awards for it, and you subsequently worked at Barbara Bui in Paris. How would you describe this experience in France?
Working at Barbara Bui was a very intense experience as I was thrown into embroidery design which I never did before. Luckily, I had the best boss I could imagine and left the company with skills I did not have before. We’re still in contact today and I am grateful for the fact that she let me jump completely into her creative world, teaching me all she knows about embroidery and print design in ready-to- wear, accessories and shoes.


What are your 3 main values?
Patience (which I rarely have so I am practicing), loyalty & live and let live.

Your objectives for 2018?
I am still working on the perfect womens suit so I hope to come close to my expectations within this year. I am working on accessories and of course I want to work on the growth of my label and business.


MEET THE DESIGNER - TAURI LOOKTauri Look is an independant...

January 10 2018

                              MEET THE DESIGNER - TAURI LOOK

Tauri Look is an independant Fashion label founded in 2016 in Lithuania. The aim of Tauri Look is to create the image of a cute office woman. They pay a lot of attention to the selection of fabrics and only buy materials in high quality branded Italian homes. You can find a selection of Tauri Look’s collection at STUDIO 183 - Bikini Berlin / 1st Floor. 

1. One word to describe Berlin? Art
2. Day or Night? Days for business, nights for networking with moon, sky and stars :)
3. Mountain or ocean? Mountains with ocean view :)

4. Music or silence to design? Silence
5. Abstract or Realistic? Abstract
6. Monochrome or colour? Colour

7. Analogue or digital? Analogue
8. Best place to be creative? In a plane on a flight

9. Your own favourite design? Classical office woman style with spices
10. Your most tricky one? Our autumn cardigan of wool
11. An artist we should follow? Jonas Mekas, New York

12. Biggest influence in your craft? Vibe and synergy that appear with a people we meet: family, friends, clients..
13. What are the three key values of Tauri Look? High quality, passion for personal service, joy
14. A last word to describe your work? Joy

STUDIO 183 Fashion Week Events / 15-18 January 201815.01.18 //...

January 09 2018

               STUDIO 183 Fashion Week Events / 15-18 January 2018


15.01.18 // Form Of Interest. & Friends
6PM - 9.30PM


16.01.18 // KALTBLUT Magazine Fashion Award winner 2017
Ebby Port x Curated by Girls
7PM - 10PM


17.01.18 // NOETIA Live - Studio183 x Kaltblut Magazine
5PM - 8PM
Bikini Berlin - Studio183 - 1st Floor

18.01.18 // Opening Andreas_Hachulla Studio183
Vernissage, Merch Launch, Live Digital Drawing Performance & Dj Set  
7PM - 10PM

Many thanks to our sponsors: Freimeisterkollektiv, Michelberger’s Fountain of Youth, Tropicai, Lovely Day, Frau Tonis Parfum !  

MEET THE DESIGNER - NO CURENo Cure Apparel originated in...

December 19 2017

                                  MEET THE DESIGNER - NO CURE

No Cure Apparel originated in Vancouver, Canada in 2013, founded by Jasmine Hirtz. With the hopes of infusing street style with mountain wear, the Pacific North West inspired No Cure to unearth the functional mechanism required to spend quality time outdoors. A perfect mix of comfort and original hand-made designs made through an exclusive small production in Berlin.

No Cure’s Collection is available at Studio 183, Brunnenstraße 183, 10119 Berlin.


1. One word to describe Berlin?

2. Beer or bubbly?
Beerz plz

3. Mountain or ocean?
Get me to the top of the mountain! So I can ski down to the sea ;);)


4. Music or silence to design?
Hip Hop tracks, always.

5. Abstract or Realistic?
Abstracted reality, pretty much always.


6. Monochrome or colour?
Colour (actually, no black in the collection!)


7. Analogue or digital?
So much digital gains, my laptops got pains!

8. Best place to be creative?
At home with my sewing machine on the night before a special occasion.

9. Your own favourite design?
The blanket coat warming device, no fear of Winter with that coat on the rack.


10. The best emoji?
Lately, the flames.

11. An artist we should follow?
Rae Sremmurd, a California hip hop duo keeping it tight. And for lady powers, Dua Lipa!!

12. Your favourite winter sport?
Skiing since I was 3, snowboarding since I was 14. Anything to get me down the hill fast.

13. What are the 3 key values of No Cure?
Quality, texture, love, love, love


14. If your brand had a spirit animal, what would it be?
Polar bears, no fear of the cold.

15. A last word to describe your brand?


Other article:

MEET THE DESIGNER - CONCEPTOConcepto is an independent Fashion...

December 08 2017

                                 MEET THE DESIGNER - CONCEPTO

Concepto is an independent Fashion label from Romania. It is a brand that stands for powerful women, based on minimalist lines, unconventional cuts and unique combinations. A label inspired by women who know what they want in life. Who own their path, so it is easy for them to fulfill their dreams. Such women never give up, because they manage to always find their inner strength.

CONCEPTO is available at STUDIO183, BiKINI Berlin, Budapester Str. 46, 10787 Berlin


1.    One word to describe Berlin?  Eclectic.

2.    Beer or coconut water? Coconut water.

3.    Day or Night? Day.

4.    Music or silence to design? Music.


5.    Abstract or Realistic? Abstract.

6.    Black & white or colourful? Black and White.

7.    Handcraft or digital? Digital.

8.    Best place to be creative? In the workshop – the creative vibe is already there.


9.    Your own favourite design? The Django Janis leather jacket.

10.  Your most tricky one? The Maxine Dress.


11.  An artist we should follow? Pavel Grosu.

12.  Biggest influence in your craft? Powerful women.

13. What are the 3 key values of Concepto? Courage, determination and innovation.

14. Your passion for this environment started thanks to a sewing machine from your Grandmother. Would you also like to convey this passion to the future generation of your family?  By all means! We’d love to cultivate the aesthetic sense among the youngest members of the family.

15. A last word to describe your work? Provocative.


Check out our Pinterest profile to follow original content and...

December 07 2017


November 09 2017

MEET THE DESIGNER MELLOW JEWELLERYMelita Rus, tell us a bit about...

September 02 2017


Melita Rus, tell us a bit about yourself and the development of your jewellery brand MELLOW.

I am the designer of MELLOW by Melita Rus. It is a contemporary jewelry brand, which is eclectic, unique and unexpected. All the pieces are made by using construction and household materials, like screws, bolts, cables and other elements I find in a household shop mixed with Swarovski crystals, Baltic Amber, mineral stones or silver pieces. I like using clashing materials in one piece, like melted plastic and Baltic Amber stones, it gives a nice mix of edgy and classy, and that is what makes my jewelry so eclectic and alternative. Every single piece is unique and handmade in my studio in Vilnius, Lithuania.


These jewellery pieces opposite to hardware tools can be associated with a daring lifestyle and impeccable style. Mellow jewellery is made for the ones who embrace every second of their exciting lives ‘here and now’, the ones who value uniqueness, not the number of carats and hallmark. Not everything that is worth having has a hallmark, and not everything that is eye-catching has carats. These statement jewellery is made from cables, construction glue, silicone and screws, which are accentuated by carbines and cable tightening details. We believe that unusual details can become a tool to create beauty and style and that jewelry could be more just a thing. So every piece is one of a kind or limited edition. Every Mellow piece has it’s own life code.


What about your inspiration?

It is funny, but for me the best place for inspiration is a car service, so it’s always good news for me when I have to take my car there. Also, buildings under construction and construction material shops. I can be inspired by a car engine, a vacuum cleaner or a broken washing machine. I even found myself inspired when I touch different surfaces e.g. various packages of food. I always was a little bit strange. Sometimes I can’t fall asleep because the inspiration just popped up in my head.

What is the most important consideration when designing a new collection?

The values and the message I want to spread to the world through my pieces are the most important for designing a collection. Every collection reflects the strength I gain through the years.


You work with construction and household materials and mix them with precious stones. Tell us a bit more about the idea behind it!

The message behind it is that the boundaries of the world have vanished, we visit each other’s countries and exchange cultures because we love to give and to get. We do not divide ourselves into any separate groups because it suddenly makes no sense anymore. We do not judge the beauty and the value by the number of the carats or the hallmark but by what it stands for.


What are the references were you working with for your new collection?

Colors, shapes and silhouettes of pieces.

What exciting plans do you have for the year ahead?

I am working on the new collection, that will be very different to the previous collection and can’t wait to show it to the world.


Social media links:





MEET THE BRAND SCHLUMBERGERFashion Week parties, new collection...

August 31 2017


Fashion Week parties, new collection launches, openings and other special nights - there is always something to celebrate! And what better way to do that with the clinking sound of bubbly glasses? Let us introduce our new sponsor of delicious classic Sekt, Schlumberger, the brand, that finds modernity in tradition.

Please introduce the brand!

The History of the Schlumberger family business begins with Robert Alwin Schlumberger, a 19th century pioneer who revolutionized the production of wine and sparkling wine in Austria. Schlumberger previously spent many years as a cellar master and production manager of Ruinart Père et Fils, France’s oldest Champagne house established in 1729. He then brought the Champagne method to Austria and founded the first and most traditional sparkling wine cellar in 1842. Talented and respected, he managed to get his “Sparkling Vöslauer” selected for the wine list of Queen Victoria of England at the 1862 World Fair in London. 

In Vienna, Schlumberger became the “Royal beverage” and a favorite in Vienna high society. Robert A. Schlumberger was appointed a supplier to the Royal and Imperial Court (k.u k. Hoflieferant), and in 1887, he ascended to hereditary nobility as “Edler von Goldeck”.


Please tell us a bit more about the concept behind the brand and your products!

The elegant cuvee is carefully blended in Bad Vöslau, from wines from distinctive Austrian winemakers, vintages and wines made from a selection of grape varieties and specific vineyard sites. The elaborate union of several wines makes it possible to blend the properties of the base wines to a desired optimum. 


This is archived by the cellar master and enologist, who apply their knowledge and highly trained palates to make fine adjustments to the diverse character of the wine, combined with their wealth of many years of experience. The aim is to produce consistently high quality and the characteristics, distinctive Schlumberger house taste through the fine balance of the character of the wines.

After the fermentation of the yeast is completed, the bottle leave Bad Vöslau and are brought to the 300 year old Schlumberger cellar in Vienna, where the further steps for the high quality sparkling wines take place. After carefully riddling and disgorgement, the dosage – a well-kept secret of our cellar master – completes the sparkling delight.


Schlumberger White Secco is part of Schlumberger’s Lifestyle range designed for the youthful and modern consumer.  Strictly modern with the highest promise of brand quality is a sparkling delight of a new generation, méthode traditionelle and a dry taste united. It’s made out of the domestic grape variety Welschriesling, Pinot Blanc and Chardonnay entirely grown in Lower Austria. Its delicate bouquet and high complexity comes with a refreshing character and invigorating fruitiness.


What makes Schlumberger unique?

Schlumberger is the leading and most successful premium sparkling wine producer in Austria with a long history, among the top 10 worldwide and was the first that produced sparkling wine by méthode traditionnelle (champagne method) in Austria.

The range involves sparkling wine for every taste and occasion. From sophisticated products to youthful state-of-the-art bubbles Schlumberger sparkling wines meet everyone’s needs. Every single bottle is distinguished with the cellar mark as a quality promise.


What is the most important factor for you when introducing new products?

Most important for Schlumberger is, keeping pace with changing trends without disregarding the long tradition and company’s history. Highest standard of quality and state-of-the-art production technology are essential.


Which of your great products would you recommend for hot, breezy summer evenings, and which are best for luxurious fashion parties?

For a hot and breezy summer evening Schlumberger On Ice range is a must. This range implies a white and rosé off-dry sparkling with a higher dosage (higher level of residual sugar) specially designed to enjoy on ice in big glasses. Due to the melting process of the ice cubes the sparkling wine dilutes slightly which enhances the fruity and fresh character. Schlumberger On Ice is also much appreciated within bar culture as a perfect base for fancy cocktails or a perfect match to fresh fruits like pineapple and honey melon (white) or fresh wild berries (rosé).

For a luxurious fashion party the perfect aperitif is Schlumberger DOM T.FX.T, the Austrian answer to champagne, which also includes a white and rosé sparkling brut. Born from a collaboration with three exceptional Austrian winemakers personalities: Manfred Tement, F.X. Pichler and Illa Szemes. This range embodies the super-premium category and a glamorous lifestyle. Both are made with champagne grape varieties such as Chardonnay and Pinot Noir. The vinification of the base wines took place in oak barrels on fine yeast and the aging duration on the yeast has been for at least 36 month. This long aging process gives this sparkling wine an elegant and creamy palate and an extraordinary fine mousseaux. Pure luxury!

What exciting projects have you planned for 2017?

We have launched Schlumberger On Ice range at beginning of this year and a special blend for the 175th anniversary of Schlumberger Wein- und Sektkellerei. But there are more exciting projects to come this year announced later.

MEET THE DESIGNER VIS A VISCould you please introduce yourself...

August 12 2017


Could you please introduce yourself and your brand?

VIS A VIS is a street wear label based in Vienna. The label was founded by 22 year old Andrea Kerber in April 2016. VIS A VIS represents the interaction between noble an urban clothing. The apparent contrasts blend together perfectly and create a signature look. Another feature of the brand is the cozy and simple cuts, which ensure wearability and comfort. The label focuses on quality, craftsmanship and timeless design.


Where do you find inspiration for your collections?

VIS A VIS draws its inspiration from music, different fabrics, people and icons. The diversitiy in Vienna concerning different cultures and people affect VIS A VIS. During drinking coffee and listening music, I watch people passing by. But also some special fabrics are able to trigger a new idea.


Your collections are modern and feminine, perfectly encapsulate the character of the contemporary woman. What is the ideal woman you design for like? Do you have a muse?

The ideal woman I design for is a self-confident and strong. The idea behind VIS A VIS is to dress women who want to look fashionable and find comfort important at the same time.

My muse is definitely Caroline de Maigret.


You created a jewelry collection with jewelry brand Nadine Now, which we also have in store, and also asked a few questions from the designer, Nadine on this blog. Could you please tell a bit more about how the collaboration came into life?

Two years ago Nadine and I met up in Vienna searching for a flat. We stayed in contact and when we launched our labels and became self-emplyed, we decided to create a collaboration.


What exciting plans do you have for the year ahead?

In September I am part of the Vienna Fashion Week, so for now I have to prepare all the looks for the Show.




MEET THE DESIGNER TAM ARACould you please introduce yourself and...

August 08 2017


Could you please introduce yourself and your brand?

Hi, I am Tamara Bodnarova and I create womenswear under the TAM ARA brand. I have always been tempted by fashion and I decided to produce clothing so I could change the way of thinking about quality and style.


What is the most important consideration when designing a new collection?

When thinking of a new collection, I always start with the material. That is most important to me. We wear clothes all the time, so they should feel pleasant on the skin.

You really attend to the needs of women while designing your collections. Your pieces are made from natural materials such as wool, silk, cotton and linen, so that they would be comfortable to wear. Could you please let us know more about your ideal woman to design for? Do you have a muse?

I do not have a muse in particular. When designing, I like to think of a busy woman, who quite often has to spend all day wearing the same clothes and wants to feel comfortable and a little more distinct too.

Natural materials are great for day-long wearing because they are breathable. My personal favorite, wool is a great insulator and repels water and dirt. These materials are also very pleasant for me to work with. I tend to design minimalist clothes and play with patterns. Sometimes, I put in a bright color to balance the bald cut. I want my garments to be able to stand out or to nicely complement the look, depending on the wearer’s mood.


Where do you find inspiration?

My desire to create originally came from the love for textiles, so I usually let fabrics speak to me. Besides that, the inspiration comes from the streets as I love watching people. And there are still plenty of ideas stuck in my head and some pop out during the creative process.


Your pieces are created under sustainable practices. Could you let us know more about the production process?

I strive for sustainability in several areas. I use natural materials as they are biodegradable. I try to use local suppliers as much as possible. For example, the cotton I work with was mostly woven in the Czech Republic and I buy locally produced threads and haberdashery.

The working conditions are very important for me. I hate the idea of a huge amount of people working in a terrible and dangerous environment. All my products are made either by me, or by a seamstress in the Czech Republic. This way I know exactly who made which piece and moreover, it helps to reduce travel costs. I like to have limited collections and not to produce too much stock of one type of garment, the clothes are then a little more exclusive and less waste is produced. When I have any excess material, I try to think of some other way of using it.


What exciting plans do you have for the year ahead?

My brand is still very young, so everything is exciting and new for me. What I would like the most, though, is to make women (and men too) think more about what they wear, what it is made of, where and how it was produced. And, to think more about themselves, who they are and if what they wear reflects that. I am here to help them with all this :)




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