Filtered By ethicalfashion

MEET THE DESIGNER BIJOUX INDISCRETSPlease introduce yourself and...

June 13 2017


Please introduce yourself and your brand!

I am Elsa Viegas, the designer and co-founder of Bijoux Indiscrets.

Bijoux Indiscrets is a trailblazing company in the market of erotic chic products. From the time it was founded in 2006, in Barcelona, the brand has achieved position as a European and worldwide referent in the sector; and it’s currently present in over 40 countries all over the world.


What is the most important consideration when designing a new collection?

From our products, to events, to side-projects, our whole brand is centred around celebrating women and female sexuality. Throughout history, female pleasure has been treated almost as if it doesn’t exist. Women have been denied the right to feel pleasure on our own terms, yet our bodies are designed for it. We want to reclaim our power!

Being a designer and a woman in a woman-founded company gives me a very feminine approach to the development of new collections, and when I design new pieces I’m not only doing it as a designer but also as a critic and user.


Your collections convey a sensual feel, seduction, and exude confidence. Who is your muse and ideal woman you design for?

I guess there’s nothing more powerful than a sexy woman, because it is not about how you look but how you feel. Self confidence. Sense of humor. Elegance. Intelligence.

There are so many women I look up to and all for different reasons: Monica Bellucci, Emma Watson, Madonna, Serena Williams…

I love powerful women.


What dreams and fantasies would you like to fulfil?

I would love to have our products featured on the cover of Vogue, worn by one of these powerful women!

I would also like to see a day when women and men, irrespective of gender, are treated as equals, in all aspects of life (career opportunities, education, wages, sexuality, etc…).


Can you tell us about any exciting plans for the year ahead?

I love what I do. I love being a designer. And right now my plans are to keep designing accessories full of sensuality that empower women and break established prejudices and taboos, questioning social roles and rules!





MEET THE DESIGNER MUKA VAPlease introduce yourself and your...

June 08 2017


Please introduce yourself and your brand?

I am Anna Mattelmäki, a founder, designer and creative director of MUKA VA and MUKA VA is a Finnish clothing brand based in Tampere Finland. I have my Master degrees in Fashion Design from University of Lapland and in Art Education from Aalto University. MUKA VA brand was already founded in 2003 with three other designers but nowadays we have a team of three, a girl gang with one designer and two sales persons.

What is the most important consideration when designing a new collection?

Scandinavian purity and functionalism inspires me. My passion is to create perfect clothes for smart and independent woman who value high quality and ethically made pieces. All MUKA VA items are made in Finland and that is something what we value very highly.

What are who inspires you the most?

I admire VUOKKO, Björk and Susanna Majuri, they all have strong nordic style.

What has been the best compliment/comment someone has given your work?

One of MUKA VA’s clients already has eleven MUKA VA beanies and she called me to tell me how happy she is when wearing them. That was a nice compliment, someone wanted to call and give good feedback.

I scream, you scream, we all scream for…


Can you tell us about any exciting plans for the year ahead?

Or course there is a fabulous collection coming up for autumn/winter 17/18 and spring/summer 18! ;)