MEET THE DESIGNER BIJOUX INDISCRETSPlease introduce yourself and...
MEET THE DESIGNER BIJOUX INDISCRETS
Please introduce yourself and your brand!
I am Elsa Viegas, the designer and co-founder of Bijoux Indiscrets.
Bijoux Indiscrets is a trailblazing company in the market of erotic chic products. From the time it was founded in 2006, in Barcelona, the brand has achieved position as a European and worldwide referent in the sector; and it’s currently present in over 40 countries all over the world.
What is the most important consideration when designing a new collection?
From our products, to events, to side-projects, our whole brand is centred around celebrating women and female sexuality. Throughout history, female pleasure has been treated almost as if it doesn’t exist. Women have been denied the right to feel pleasure on our own terms, yet our bodies are designed for it. We want to reclaim our power!
Being a designer and a woman in a woman-founded company gives me a very feminine approach to the development of new collections, and when I design new pieces I’m not only doing it as a designer but also as a critic and user.
Your collections convey a sensual feel, seduction, and exude confidence. Who is your muse and ideal woman you design for?
I guess there’s nothing more powerful than a sexy woman, because it is not about how you look but how you feel. Self confidence. Sense of humor. Elegance. Intelligence.
There are so many women I look up to and all for different reasons: Monica Bellucci, Emma Watson, Madonna, Serena Williams…
I love powerful women.
What dreams and fantasies would you like to fulfil?
I would love to have our products featured on the cover of Vogue, worn by one of these powerful women!
I would also like to see a day when women and men, irrespective of gender, are treated as equals, in all aspects of life (career opportunities, education, wages, sexuality, etc…).
Can you tell us about any exciting plans for the year ahead?
I love what I do. I love being a designer. And right now my plans are to keep designing accessories full of sensuality that empower women and break established prejudices and taboos, questioning social roles and rules!