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MEET THE DESIGNER ELIZABETH LEFLARPlease introduce yourself and...

June 17 2017


MEET THE DESIGNER ELIZABETH LEFLAR


Please introduce yourself and your brand!

I am a native of the Pacific Northwest, currently based here in Berlin. Raised by two artists, I always knew that I was meant to make things, but for many years, could never quite figure out exactly what. Jewelry design is something I sort of stumbled into but it left me completely enchanted.

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My label comes out of that enchantment. It’s born out of curiosity and guided by an instinctual design aesthetic. The precise inspiration behind the line is mysterious to me and takes many forms, but in the end, I think the greatest inspiration goes back to that idea of transformation - from the physical transformation of the materials, to that feeling when you put on a piece of jewelry, the stories it may carry with it, and the sense of empowerment all that can make you feel.

What is the most important consideration when designing a new collection?

“Would I love to wear this?” So much design - fashion or otherwise - has turned to mass appeal, but I was raised to trust my eye and my creative instincts, so if I’m not personally excited to wear a piece myself, then it has no place in my collection.

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In your most recent collection, the Tidal collection you use organic shapes and natural materials, like pearl, sterling silver, and brass. How does nature inspire you in your designs?

Growing up in the Pacific Northwest, my family spent a lot of time outdoors and on the Oregon Coast, so I’ve always felt a really strong connection to that area.

For this reason, the Tidal Collection is probably the closest to home for me, drawing its inspiration from there. Dancing down the windswept beaches, climbing the rocks and peering into tidal pools - there’s so much rough and rugged beauty. As a child, I always had sand in my shoes and a beach agate in my pocket. I loved the idea that this all could be reinterpreted and incorporated into something to wear, still to treasure.

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You employ ethical practices in the production process. Could you please explain about it a bit?

Again, my entire childhood had a backdrop of forest and ocean, so this is something important to me. In an effort to reduce my ecological footprint, I use recycled metals whenever I can, sustainably sourced pearls, and I work with local suppliers at every opportunity.

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Can you tell us about any exciting plans for the year ahead?

I’m currently finishing the prototypes for my upcoming collection, which will play with light, some bolder shapes, and finally introduce a little color! This time inspired by our beautiful planet’s transformative nature, it plays with organic versus geometric form. It will definitely be something new for the line and I can’t wait to share it with Studio183 soon!


website: www.elizabethleflar.com

instagram: www.instagram.com/elizabethleflar

facebook: www.facebook.com/elizabethleflardesign

twitter: www.twitter.com/elizabethleflar

MEET THE DESIGNER MOONKIDPlease introduce yourself and your...

June 15 2017


MEET THE DESIGNER MOONKID


Please introduce yourself and your brand!

I am Anja Mrakovic, the founder and designer behind Moonkid Jewellery Design, Berlin based contemporary jewellery label.

Everything started as a personal side project while I was still working as an architect in Zagreb and Montreal. After moving to Berlin I decided to finally pursue it as a full time profession. If I should briefly introduce the brand, I would say that the brand tries to combine different expressions - it is bold in one way and minimalistic in another. Combination of color applied to a pure geometric form is what makes my jewellery striking but simple at the same time.

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What is the most important consideration when designing a new collection?

So far, with color as the hallmark of my first collection, I was constantly introducing new items to fit into the existing span of various colors and patterns. I am still just in a phase of experimenting with some new techniques and materials for the new collection while my main concern is to stay original - staying inside the same aesthetic range but avoiding the trap of repeating myself.

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Who is your muse?

It is hard to talk about a specific person that influences my designs. I wouldn`t say that there is some specific “muse” that inspires me… It is more about various influences that come from my background, many of which maybe even I am not aware of.

Also, very often people ask me if I was inspired by Africa or Egyptian jewellery – although it was never a conscious decision, my love for travel has to have something to do with it.

What kind of craft techniques do you use when creating your unique pieces?

The process is strictly mechanical – no soldering or welding, only “dry” joints. Some pieces are also industrially premade, which I then assemble into small structures. At the moment, I work mostly with copper and cotton thread folded in different patterns, a process that requires great precision and time.

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How does your background in architecture influence your designs?

I would say that the influence is mostly visible from the fact that I approach each of my pieces as a structure made of different layers: a body that consists both of inner “skeleton” that keeps the form and an outer  "facade".

The skills, tools and insights acquired from architecture education are definitely something that allowed me to quickly scale down to jewellery, considering I had no formal training as a jewellery designer.

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Can you tell us about any exciting plans for the year ahead?

My main wish for the future is to continue developing new jewellery and skill sets, but the main preoccupation right now is to increase the online presence of the brand, and expand to markets outside of Berlin and Germany.

Website: http://www.moonkidjewellerydesign.com

Facebook: https://www.facebook.com/MoonkidJewelleryDesign/

Instagram: https://www.instagram.com/moonkidjewellerydesign/

MEET THE DESIGNER AYU-JEWELRY MADEAyala, please introduce...

May 23 2017


MEET THE DESIGNER AYU-JEWELRY MADE

Ayala, please introduce yourself and your brand?

I’m a graduate of the prestigious Bachelor of Jewelry Design Program at Shankar College of Engineering & Design in Ramat Gan, Israel. As a sculptor and painter, I utilise these skills to push the creative boundaries of jewelry design.

About my label, My jewelry collection heightens the everyday, with perfect pieces for any outfit or occasion. Each piece is rooted in a process of experimentation before being carefully crafted with high quality materials.

Beyond jewelry, each piece is a unique piece of art, based on a sculptural, cutting-edge approach. Each piece pushes both the boundaries of fashion and material, to offer an accent piece that showcases your individuality.

What is the most important consideration when designing a new collection?

The most important consideration is the uniqueness of the items. To make pieces that comes from my unique aesthetics and doesn’t follow any fashion trend. That way my pieces will be relevant forever; and of course the pieces should be comfortable to wear.

What are who inspires you the most?

It’s a tough question for me to answer, due to the fact that my inspiration is constantly changing. It can start from a clear visual theme, and during the process change into a song that inspired me.

What has been the best compliment/comment someone has given your work?

“I’ve never seen anything like this!”

If your jewellery could be worn by one person who would it be?

Someone like Sia or Lady gaga. A person with a lot of character.

Can you tell us about any exciting plans for the year ahead?

These days I’ve released my new collection called “Let’s fence” which I’m very excited about.

Three pieces from this collection are featured this months and Junes issues of British Vogue, and a pair of earrings that would be featured in Vogue’s Brides magazine out in July.

Beside that I’m very excited to sell my items at your beautiful store in Berlin!

instagram : @ayauzan

facebook: https://www.facebook.com/Ayu-jewelry-made-400058350163158/

website: https://www.ayu.gallery/