MEET THE DESIGNER AYU-JEWELRY MADEAyala, please introduce...
MEET THE DESIGNER AYU-JEWELRY MADE
Ayala, please introduce yourself and your brand?
I’m a graduate of the prestigious Bachelor of Jewelry Design Program at Shankar College of Engineering & Design in Ramat Gan, Israel. As a sculptor and painter, I utilise these skills to push the creative boundaries of jewelry design.
About my label, My jewelry collection heightens the everyday, with perfect pieces for any outfit or occasion. Each piece is rooted in a process of experimentation before being carefully crafted with high quality materials.
Beyond jewelry, each piece is a unique piece of art, based on a sculptural, cutting-edge approach. Each piece pushes both the boundaries of fashion and material, to offer an accent piece that showcases your individuality.
What is the most important consideration when designing a new collection?
The most important consideration is the uniqueness of the items. To make pieces that comes from my unique aesthetics and doesn’t follow any fashion trend. That way my pieces will be relevant forever; and of course the pieces should be comfortable to wear.
What are who inspires you the most?
It’s a tough question for me to answer, due to the fact that my inspiration is constantly changing. It can start from a clear visual theme, and during the process change into a song that inspired me.
What has been the best compliment/comment someone has given your work?
“I’ve never seen anything like this!”
If your jewellery could be worn by one person who would it be?
Someone like Sia or Lady gaga. A person with a lot of character.
Can you tell us about any exciting plans for the year ahead?
These days I’ve released my new collection called “Let’s fence” which I’m very excited about.
Three pieces from this collection are featured this months and Junes issues of British Vogue, and a pair of earrings that would be featured in Vogue’s Brides magazine out in July.
Beside that I’m very excited to sell my items at your beautiful store in Berlin!
instagram : @ayauzan