Clarissa, please introduce yourself and your label?
I’m a Brazilian designer. I created WYLDE 4 years ago in France, as I was looking for a sustainable way of creating/ wearing fashion. I’m really concerned about sustainability, protecting the earth and human rights. I wanted to prove that the fashion industry could respect them both.
So my label was created with those two issues, and of course with my personal tastes; the 80’s/90’s, the denim, a touch of rock, and audacious cups.
WYLDE stands for Word. Youth. Love. Dust. Echoes. Can you tell us a bit more about the name and how those words are reflective of your brand?
Those words are echoes of the spirit of the brand: whatever your age, you can be young when you take care. Love is the basis of respect for planet and humans. Dust because all of us return to dust. Echoes is the idea of a circular way of life, a circular way of production for fabrics.
WYLDE is the first brand in France to offer 100% recycled designs, can you tell us a bit about the fabrics and yarns you use?
For unique pieces, the fabrics come from vintage clothes I choose in second hand stores. I clean them and usually rebuild the pieces entirely.
For collections, our fabrics are brand new – the woven is made in the South of France. Its yarn is made of recycled cotton fibers, thanks to a very special manufacturing facility, located in the South of France too. Both of those manufacturing facilities have a special certificate and labels. They have 100% Eco-friendly production processes.
Some of your pieces are up-cycled, from where do you source the original garments?
There are a few second hand stores I like in Paris, they often have vintage pieces like denim shirts, jackets, with high quality, but it takes time to find good clothing.
I also provide at « Eureka » a giant place dedicated to up cycling near Rouen (West of France). They gather thousands of vintage clothing, sorted. I really like buying pieces there because I can ask for a blue denim shirt size XL or a white cotton shirt size L or anything, and they’ll bring me dozens of models for me to choose the best!
In your opinion what would be the ultimate hybrid garment?
I think it would be a garment that fully respects the environment (biodegradable, not toxic, recycled) with respect of the person making it (fair trade production & high quality of finishing, soft and comfortable materials, natural). It would also be an innovative design, creative, trend and original. And why not a technological touch to protect our skin.
Can you tell us about any exciting plans for the year ahead?
With my news associates, we are looking for an expansion of the brand in the international market. We want to show that we can produce and consume differently. Another way for production and consumption, more sustainable and responsible.