Moin! I’m Jantje and I studied fashion design in Hamburg, where I founded my streetwear label WHO at the end of 2014. I was born, grew up and lived in different cities but always in the north of Germany. My nordic nature always plays a small part in my designs.
Twice a year I create a ready-to-wear collection. The impulse behind my work is to create favourite items which are special and not conventional, but also become a part of your everyday life and make you feel most comfortable.
Your design studio is based in Hamburg, how does the city inspire your work?
Hamburg has a big influence on my creative process. The people on the street are the most important inspiration for my collections. The studio is based in St. Pauli, which is like a melting pot of different styles, cultures and attitudes. Everything I see is affecting my work.
All your pieces are entirely handmade, how long does it take to complete one collection?
Round about two months. Starting with the idea, pattern making, sampling, re-adjusting and throwing out pieces again; and I never feel like I’m really done. I still have different ideas I want to realise. I produce on enquiry and order. This gives me the opportunity to react to customer wishes; and I often create several items between the collections.
What is the most exciting aspect of designing streetwear?
Meeting people on the street looking great wearing my clothes is definitely the best and most exciting aspect.
If you were asked to customise a skateboard, what would it look like?
I think right now it would be something with kind of batik printing and a herring.
Can you tell us about any exciting plans for the year ahead?
At the moment there are plans for a new studio and the main aim is to expand and grow.