My name is Adriana Baldacci and Togata is my Berlin-based label for women’s fashion design. I grounded it in 2012 in Berlin. In my collections, I translate my long-lasting fascination for URBANISM and MODERNITY into fashion design. My collections are meant to accompany the modern active (business-) woman in every-day life and on special occasions.
What is your background and when did you start TOGATA?
I was born and raised in Romania; I studied German and English literature in Bucharest and in Montreal, Canada and came to Berlin to write my PhD. thesis on the German modernism. Designing clothes has been a passion for many years and it began with my love for the Argentinian tango. I used to design my tango outfits which were a mixture between the aesthetics of tango clothing and the aesthetics of the Ballet Russes and their astonishing love for vivid colours. My first collection in which I work with prints is very much inspired by this first love for the colourful designs of the Ballets Russes.
I started Togata after having finished writing my Ph.D thesis – I needed a new beginning and a dream turned into reality.
What is unique about Togata?
Togata has become with the time a label for business-chic clothing designed for self-confident and powerful women who try to enhance these qualities by the clothes they wear. Togata combines timeless cuts with modern and contemporary elements and places its aesthetics between tradition and modernism.
Where does the name TOGATA come from & what does it mean?
The name Togata comes from the Latin word toga. It designates the loose outer garment worn in public by citizens of ancient Rome. Togata was the woman who wore a toga. In my translation, Togata stands for women who have an urban, modern style, are aware of it and try to enhance it even more.
What are the beginning stages when working on a new collection for Togata?
I gather photos and sketches with cuts and trendy colours that I want to use. I also gather photos with the women I cherish and try to analyse through which clothing combinations and elements they sustain their self-confidence and their successful appearance. I go to fabric fairs and choose the samples for the collection. The rest is a lot of work…
Reflecting on your aesthetic, how does Berlin inspire you as a city?
Berlin is my “Wahlheimat” as they say it so well in German, the city that I chose to call home. I like its mixture of modernism and tradition, the heteroclite architecture and its urbanism. By choosing trendy colours and purist, minimalist cuts, I try to translate modern and urban aspects of the city into fashion design. My clothes are meant to give the modern business woman an urban-chic look, and this in turn has been definitely inspired by the spirit of Berlin.
What are the future plans for TOGATA?
I plan to expand more of my collection and to create a few basic pieces that every woman should have in her wardrobe. In the future, I plan to also offer fitting jewellery and shoes and to create entire looks.