Please could you introduce yourself and your brand. My name is Sonja Litichevskaya, I am the designer of “Litichevskaya“.
I was born in Moscow, grew up in Berlin and graduated from the Fashion Institute Esmod Berlin in October 2016.
Reconstructed Contrasts is my graduation collection inspired by two sources - classical avantgarde/constructivism and perestroika art.
The search for my creative identity is especially important to me; my origins are in Russian culture where constructivism is the most important “label”. I also belong to the generation of “Perestroika children” because I was born during perestroika time.
My collection creates a connection between two cultural revolutions. 1980s: cuts, leather, applications and prints, geometric figures from abstract constructivist paintings and posters. Overalls reminiscent of 1920-1930s workers garments, made of wool, which corresponds again with the 1980s.
Russian Constructivism and Perestroika art is of great influence to your collection, have you always been inspired by these movements? Yes, mostly, I find these two epochs especially interesting because both manifest change - in visual arts, theatre, architecture and music. I find this concept extremely exciting because fashion, visual arts, music etc. have to counteract.
I grew up amidst perestroika art because my father belonged to this movement as an artist.
As a young designer what do you feel is most important when developing a new collection? A lot of discipline, patience, good time management, feeling for actual moment and interest in the collection theme.
Do you have a favourite piece from your graduate collection? Yes, I have favourite items, the blue leather jacket, woollen trousers and T-shirt.
Your advice to other young budding designers. Never lose your goal, know that hard work will be rewarded, know your strength and concentrate on it.
What are the next steps for Sonja Litichevskaya? I will participate in competitions and watch how my collection will be perceived by clients.
I’ll have to assess whether I have to construct my label on the basis of the collection or start to work somewhere, and after that create my label.