Please could you introduce yourself and your brand?
My name is Oliver Viehweg and I’m an educated bespoke tailor and fashion designer. My work sets itself apart through conceptual collections with individual garments – made as single pieces. All garments are designed and produced by myself in my Leipzig/Germany-based studio.
All your garments are exclusively numbered single pieces, what motivated this concept?
My motivation for this concept was to create high end manufactured couture statement pieces as ready-to-wear pieces. Every collection consists of different sizes – from 34 to 42 – but each size just as one of a kind. That means in some ways the garment selects its wearer itself. From this conceptual point of view the garments become a personal favorite and that’s the message behind my brand, a more conscious approach in fashion and a rethinking of what fashion still could be.
What makes OLIVER VIEHWEG COLLECTION unique?
In fact, all items are unique and there is no resumption of sizes or reproduction of sold out items. It’s a guarantee and every customer is able to register their bought single piece by its number.
How do you approach a new collection? From where do your ideas evolve?
I work very structured and focused and I try to channel all my ideas into one concrete concept. Within this working frame I have the opportunity to expand and to test the limits of my ideas and the final looks. The inspirations for my collections come from many different – sometimes random – influences or mostly personal subjects.
If you could dress one person in your designs who would it be?
I have a theatrical background, a strong relation to music, contemporary art and fine arts. That’s why I am always interested in people who – like most of my customers – are freethinker, are extraordinary, appreciate unconventionality, love defined silhouettes and uniqueness. Probably Iris Apfel could be that person.
What exciting plans do you have for 2017?
Currently I’m preparing the sequel of a photo series “Madame Seedler” which was featured by the Italian Vogue and I’m focusing on my concept for my new collection.