MEET THE DESIGNER MESHIT Lena & Ida, please tell us a bit about yourself & how MESHIT started
We are Lena and Ida and founded „meshit“ together in Vienna in 2010. The name „meshit“ refers to the verb „to mesh“. To combine and blend different inspirations or styles and aesthetics is a big part of our work.
In our collections urban street styles are mixed with elegant and classic shapes, oversized patterns with slim silhouettes and masculine attributes with feminine looks. We have a passion for details and like to combine them with simple shapes and styles. Our pieces are easy to wear but not ordinary.
What inspires you in creating your collections?
We are mostly inspired by social movements, often it’s the working class or various youth cultures. Moreover our friends and the people surrounding us are really inspiring.
Your pieces are playful and modern, a favourable mix for the young urban crowd. Do you have an ideal woman or man in mind you design for? Who is your muse?
No, not really …we always wanted to create democratic fashion without excluding anyone. That’s also why we always tried to keep the prices at an affordable level. However we think we create fashion for an independent, self-confident and fashion conscious woman that is open minded and curious.
How do you work together as a team? Are there any parts of the process where one of you have her own strengths and you split the tasks?
Actually we both have the same tasks and responsibilities but of course sometimes we split the work. Lena is doing more of the communication and financial organisation, while Ida is concentrating more on the collection concepts and finding inspiration and themes.
You often use fun prints on your clothing designs. How do you develop these prints?
Most of our prints are created by the two of us. In that case we like to work digitally with photoshop or illustrator to create collages or patterns but sometimes we also like to work with analogue, like for SS17 we made linoleum prints and scanned them.
Moreover, we also like to work with friends and artists to develop prints. We have already collaborated with Daliah Spiegel, a photographer, Busk, a street-artist and recently with Ana Popescu, who is an illustrator from Vienna. The current collection with Ana Popescu will be launched at the beginning of September.
Photo: Stefanie Moshammer
What exciting plans do you have for the year ahead?
Next year we will stop doing regular seasonal collections, like Spring/Summer and Autumn/Winter. Instead, we are planning to create smaller collections, but more often during the year.
These „mini-collections” will be for sale in the shops right after launching. So we will produce a certain amount of stock immediately instead of taking orders months before.