The Berlin label Louloublanche, founded in 2016 by Louise Müller-Schönau and Blanche de Merode, produces coats that can be worn on both sides. The two designers combine classic timeless designs with a modern casual urban chic.
From where does the name originate? The brand name is a composition of the first names of the two founders: Loulou and Blanche, who have made the goal of combining fashionable and fashionable with practical, extraordinary with comfortable and classic with trendy.
Tell us more about your new collection. The new INSIDE / OUT collection 2017 consists of two different cuts of outdoormans from high-quality double-face loden in two different color combinations, which can be used and worn from both sides.
The slightly exposed W-IO is equipped with a zipper. The collar can be raised or folded in the Audrey Hepburn style. In the Colours: Anthracite / light gray or cream / caramel, it is casually worn as an overcoat.
In contrast, the M-IO with its straight silhouette can be buttoned and can also be tied with the appropriate belt. The light green buffalo knobs (Global Organic Textile Standard) form a beautiful contrast to the cream / caramel color Loden and the black buttons of the blue / black coat fit elegantly to the coat.
The two models were designed in Germany, the high-quality Double-Face WalkLodes is a premium product from Italy.
Where do you receIve inspiration for your designs? Their inspiration was got from the wardrobe of their grandmothers. Loden was particularly popular at that time. Classic vintage pieces combined with a touch of fashionable fashion trends add elegance and serenity to the collection.
The product name W-IO of the zippered zipper is a tribute to Wendula, the grandmother of Louise, the abbreviation IO stands for INSIDE / OUT collection, M-IO is not only due to the family names of the designers, but also a reflection of the letter W , Which emphasizes the double character and the reversibility of the collection.
What is unique about Louloublanche? Louloublanche stands for ambivalence - the double-face.
Who is your target customer? Through this double-sided style, it is possible for the Louloublanche customer to be flexible and changeable, while remaining true to her style. Thus our target customer is one who loves to change up her look.