After completing my studies in Business Administration, I used to work in PR and marketing companies. I knew I wanted to run my own business. A good idea, brainstorming, sleepless nights, two years in development, Lou-i was born. Our aim is to bring caps to a new and higher level - from a cap to a timeless fashion accessory. We manufacture a highly-distinctive and exclusive range of hats with wooden visors in Germany. Selected wood, finest materials, incomparable wearability and a combination of modern tech and traditional craftsmanship will guarantee lasting fascination.
Each Lou-i is unique. Your brand ethos puts people first, can you tell us a bit about the people behind the label?
On the one hand there is my family. My mum is an artist. I call her art director. She has a gift for „pitching“ and a colour sense that gives each Lou-i a sumptuous tactile design quality. Of course absolutely essential are my esteemed sewing lady and retired seamstress who operates still as a consultant - both incredibly important. On the other hand there are my best friends. They help me and support Lou-i when I need them. One of them is my head of finance for instance.
As a sustainable brand, what do you feel is the most important consideration for new labels?
Creativity. If you need to manage with little money, try to open your mind, be creative and follow your convictions.
Do you think the fashion industry is doing enough to encourage sustainable practices?
No. Watch the documentary film „The True Cost“ and you know why. As long as fashion factory workers get paid slave wages there is no end in sight.
One destination youʼd like to see your caps worn?
Lots of goals, but a gentleman never tells.
Can you tell us about any exciting plans for the year ahead?
Each day you want to get a little bit better. It’s exciting enough to see some progress everyday. Launching a new product, pop-up shops, trade fairs, design trade shows are the highlights on the agenda 2017.