Ukrainian designer Julia Perekriostova’s minimalist collection blurs the boundaries between industrial modernism and traditional Japanese tailoring. Heavily monochrome, this collection explores asymmetry and plays with the idea of free silhouettes and compex cutouts.
How did you come up with the concept of the brand?
While doing a сourse in Clothes Design, I was highly influenced and inspired by Japan, where advanced technology and reverence for nature are inextricably intertwined. My profound study of the history of Japanese costume and the art of origami finally determined the style and trend of the brand.
How would you describe the style you offer?
Asian style, restrained and monochrome, but not devoid of its multifaceted nature. Freedom, independence, intellectuality – these are the principles that I lay down into the philosophy of J.Perekriostova clothes. The accents are made on asymmetry, multiple layering, free silhouette, complex cutout with non-standard deconstructive solutions. The main feature of the brand is the cutout details allowing of different transformations in the model and experiments with the image. Particular attention is paid to the quality of sewing and exclusively high-quality fabric, which guarantees the comfort and durability of a finished item.
How do you start working on a new collection?
First, in my head, comes the idea of the collection – the concept, the philosophy, the core. Next stage is the research of a theme, namely all that reflects the style of the collection: colour, texture, objects, shapes, silhouettes, study of the history of costume and epoch. This is the process that I adore most of all – it is extremely exciting and absorbing.
Next stage is rough sketches and drawings. There may be a great many of them, from 50 to 100, or more sheets. From all this set I need to select the best ones. Next goes the selection of fabrics and this is the point where our lab work starts off. The process of constructing may change a model dramatically. Sometimes these changes are dictated by the fabric. So there may appear more interesting ideas during the production of the model.
What is important for you when you’re developing your collection pieces?
While creating a collection, the most important thing is not to lose its main idea and concept. This focus should always be kept in mind. And yet, when creating a model, I think about how wearable and comfortable it is going to be. After all, in addition to the show on the catwalk, the clothes should also be worn in real life.
What is the main source of inspiration?
Often the idea of the collection comes while I am traveling. It is very important for me to travel much so that to switch the picture of everyday routine to new experiences and emotions and thus collecting fresh visual material for new ideas. I am often inspired by contemporary art and sculpture. Sometimes I want to dedicate a collection to a certain person, or even a whole epoch.
What are your future plans for your brand?
I have grand plans. So all I am doing now are just small components of my ultimate goal which is to make the brand J.Perekriostova recognizable and salable outside Ukraine. In the near future I planning to strengthen cooperation with buyers by connecting to new online sales platforms.