“My bags are distinguished by their pure and straightforward design. Bags are necessary for the transport of things, we need different sized big or small bags, for different occasions. “
How did you start your career as a fashion designer?
My independent activity in the sale and production of everyday fabrics for children’s clothing lead me to discover my love for fashion design. By coincidence I ended up designing bags. In vain, I searched for a suitable bag for an upcoming wedding. After this search was unfortunately unsuccessful, I designed and manufactured one myself. That was the starting point for my own bag label.
How do you start working on a new collection?
My inspiration for a new collection is based on simple geometric forms, which are then used to design my minimalistic bags.
What is your favourite piece and why?
My favourite piece is always my latest project. I love to wear my new bags by myself and I always design them with new passion again and again.
How does ISONCA differentiate itself from other bags labels?
I think mainly by the fact that I still design and make all the bags by myself.
Where do you see yourself and your label in 5 years?
I would like to achieve wide-ranging publicity. This means, ISONCA should be associated with minimalism and straightforward bags.