1. One word to describe Berlin?Cool 2. Beer or coconut water?Beer 3. Day or Night?Day
4. Music or silence to design?Silence 5. Abstract or Realistic?Abstract 6. Black & White or colorful?Black and white
7. Handcraft or digital?Handcraft 8. Best place to be creative?In my dreams 9. Your own favourite design? Rook coat- this cocoon like creation gave me the opportunity to work with an unusual shape and volume, intriguing materials and a lot of buttons. The playfulness of the opened\closed hood that creates an over sized collar, is exactly the small unique detail that drives my design aesthetic.
10. Your most tricky one? Kobo jacket- this jacket began as an idea to have a flow between the hood and the back, so that the structure of the hood starts from the shoulders and frames the face in an unusual way. The silhouette is somewhere in between classic and edgy, with hook closures at the front that go up around the neckline and raw edged wool fabrications.
11. An artist we should follow? Sharon Fadida 12. Biggest influence in your craft? Minimalistic graphic art, contemporary architecture and Japanese design 13. Do you consider that your studies at Bezalel Academy and Parsons NY have been crucial to founding Hoko Studio? Studying at Bezalel and my experience at parsons, opened me to the world of art and design. Both institutions contributed to a strong base and core values, in the beginning of my career as an independent fashion brand.
14. What is the main lesson you’ve learned after all these years as owner and designer of Hoko? In the 8 years of designing under my own label, I’ve learnt to do things my own way and in my own pace and above all to trust and follow my intuitions. 15. A last word to describe your work?Inspiring.