Hermione Flynn is Berlin based fashion studio offering a wide range of designed garments made in an unisex approach. The German label has been developing different lines focusing on artistic integrity, aesthetic, function and sustainability. HF’s designs are challenging current norms through a creative process using Human body, space and time with clothes.
Check out the 3D fashion film made by HERMIONE FLYNN and MIMIC PRODUCTIONS.
A country? I’ve moved around a lot, so I don’t feel particularly connected to one country, I’m not nationalistic in that sense. Instead of being a country, I’d describe myself as the ocean.
An adjective? Enthusiastic
A fictional Character? Hermione Granger - those books taught everyone how to pronounce my name.
An Artist? Marina Abramović
An Animal? My dog, Wednesday Addams
An invention? The battery
A historical event? New Zealand leading the world in womens’ Suffrage.
Your clothes highlight creative and social commentary. In your opinion, how might the fashion industry become more socially responsible? It goes without saying that the consumer has been educated by the market to believe that clothing costs a certain amount to make, and this price is inaccurate. For starters, we need to educate the consumer so that everyone understands actually how much clothes cost. That will inevitably lead to ensuring that there are fair wages for workers, and processes that don’t interfere so much with the environment etc… Alongside this level of social responsibility in the production, I also think about fashion’s social responsibility in terms of aesthetic, and how we could break the boundaries a little more. If fashion’s leading the way in terms of the aesthetic of clothing, there’s potential there to also show the public that men can wear dresses, or bigger women can wear particular silhouettes, or whatever.
HF’s range is original for being unisex. Do you think that it will become increasingly a norm to create unisex collections in fashion? Yeah I think so, and I hope so. The only challenge is adjusting for different body sizes. Other than that, I don’t see any reason why men shouldn’t wear certain garments and visa versa. No reason at all. If patterns are adjusted to fit a man’s body shape, there’s no reason why men shouldn’t be wearing dresses, skirts, jumpsuits, whatever they want.