I am Meitar Karni-Zvik and I am the designer and founder behind Frett, a label for high-quality, timeless knitwear made with premium natural fibers.
What is your background and when did you start Frett?
After moving to Israel from South Africa with my family, I studied Textile Design and then Design Management. My specialisation was in electronic knitting, which I completely fell in love with. It is the perfect tool for me, a mix between design and engineering, a tool for instantly realising conceptual designs. I launched Frett this Winter, and spent a year prior to that working on the brand and collection, getting everything ready and to be the way I had envisioned.
What is unique about Frett?
For me, Frett has from the beginning been a celebration of natural materials, each with their own unique, inherent properties. Understated garment shapes let the materials and textures be the focus of each piece. Frett is about knitwear that is effortlessly elegant, versatile and easy to wear, made in controlled, small quantities in small private workshops, and that isn’t made to keep up with passing trends and fads but made to last, in terms of design and quality both.
Has your home city, Tel Aviv, influenced Frett in any way?
Tel Aviv inspires me always, visually and also in terms of its energy. I can gain new insights and be inspired by random objects or by things people wear, a look, a drape, a feeling that a garment invokes. The style here is fresh and original, but at the same time very relaxed and easy.
Where do you receive inspiration for your designs?
Besides from my surroundings, inspiration for me comes mainly from two sources: one, the yarns I work with: their look and feel, their textures, the colours and possibilities they suggest. The second comes from shapes, either from clothes that I see or enjoy wearing, or that I think should exist, shapes that convey a specific aesthetic, comfort and ease that I look for.
Italy being the place where you get your materials from, does it have any other influence on Frett?
Italy is definitely an influence and source of inspiration in terms of its long-standing standards of uncompromising quality and craftsmanship, and its pride in creating fine things. I also especially love Italy and Milan specifically, and have found a lot of inspiration there!
What is the future of Frett?
I have so many aspirations for Frett that I hope to accomplish, but at the same time I have to also take things one step at a time. For now our plan is to expand into additional international markets, keep learning, designing and growing, and sometime in the future I’d love to add a Men’s line!