Josy, please tell us a bit about yourself and your company?
Hi, I’m Josy and I am the founder of Lovely Day Botanicals. We are a natural beauty brand from Berlin founded in 2016. We produce all our vegan products by hand in our studio in Neukölln and will open a showroom in the same location soon.
What sets your brand apart from others?
Our brand aims to benefit people, animals, and the environment. All products are non-toxic, simple to use, the formulas are lightweight and designed for all skin types, even super sensitive skin. We donate 5% of our revenues to animal rescue organisations, our customers choose which ones. All products come in recyclable glass jars, are 100% vegan and cruelty-free. I want people to use our products and having to worry or feeling guilty about absolutely nothing while using them.
What is your most important consideration when developing new products?
I try to create products which are very gentle, yet super effective and fun and easy to use. I always ask myself first which problem the product should be fixing before I go hunting for innovative and natural ingredients to achieve what I am looking for. I work together with well-established labs to make sure my formulas are safe and effective. I also try to create a fun “story“ around the products. For example our marshmallow cleanser, it naturally smells like candy and has a super fluffy texture which just makes it such a fun product to use.
What has been the best compliment/comment someone has given your product?
I often hear that people with serious skin concerns have finally found something they can work with. This just makes me so happy. This is why I go to work every morning, it is just an honour to be able to truly help people.
Your favourite Autumn activity?
I love spending time in nice cafes with friends or go for dog walks. I’m also working on some natural perfumes in my free time at the moment, so much fun!
Can you tell us about any exciting plans for the rest of 2017?
Yes! We will soon open our showroom in Neukölln with a bunch of other lovely brands and will also expand our online shop. New products are on their way as well, I am working on three body oils and looking to launch soon.